The 11th and 12th Disciplines of Social Media: Pinterest and Instagram

Yes Ferris, there are two other social networks that you need to pay attention to if you rely on consumer marketing in any way. I have joined both of these networks/sites/apps (whatever you want to call them) in the last week. Here are my thoughts and recommendations. (Pinterest < new overview)

Pinterest
Social Sharing of Deals and Information

When I first saw Pinterest, in October 2011, I was being approached by a potential client who wanted to replicate the Pinterest model in another category. We didn’t get very far in the discussion, because with a few questions it was clear that my new friend had not thought very far down the actual path of developing Pinterest (for shoes). We talked for about 20 minutes anyway, and I got an eye-opening view of Pinterest.

Interesting how you can browse by (p)interest even if you aren’t a member. The Pinterest forumla builds beautiful pages, always. That’s the magic sauce.

+++

Instagram
Photosharing made simple and beautiful.

Even if you’ve never shot a Instgram photo, you’ve seen them everywhere.

A frequent picture posting app, instagram
click on image to see full-size

Here’s what the TWO founders say about their vision for a new service:

  1. Mobile photos always come out looking so-so. We set out to create some awesome looking filters to transform your photos into professional-looking snapshots.
  2. Sharing on multiple platforms is a pain – we want to take a picture once, and have it shared (instantly) on the services of our choice.
  3. Most uploading experiences are clumsy and take forever – we’ve optimized the experience to be fast and efficient.

So WE (us older folks) might not get either one of these new networks right away, but let me assure you, you need to know them both. The future of consumer sharing is changing dramatically, and Pinterest and Instagram are frontline apps in changing online behaviors.

Go get Instagram on your iPhone now.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/11th-12th-disciplines/

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