Wrapping up 2012 by looking at the annual stats from uber.la.
- Even when my publishing slows, my SEO traffic keeps visitors in the 60 – 100 per day range. Build more long-tail content.
- Several posts perform year-after-year. Update the content. Make it easier to find. Consider a V2 update.
- 83% of my visitors are first-timers. What can I do to make them try another post?
- How could I push uber.la from 40k to 400k per year?
- What will become of Google’s AdSense dispute with me? Will that prevent me from monetizing uber.la?
- Refining my goals for uber.la. What do I want the first-time visitor to do? What is the perception of the blog’s focus to the first-time visitor?
- Does uber.la solve a need? More leads for my consulting business? Publishing opportunities? Content syndication?
- If I spent my blogging time on something else, what could I accomplish?
Looking in to 2013 I am constantly reminded of the need to refine and measure activities against their intended goals. It is sometimes easier to do this for clients, from the outside (consultant) perspective. But in the next few weeks I intend to refine my goals in keeping this blog current. And I intent to set stretch goals for the year, to push myself into bigger and better things.
Let’s do that together: Push for bigger and better things. Okay?
The one-page summary is available as a downloadable PPT file from Slideshare.net: 2012 Real-World Blogging Statistics
More for your LEARN box of social media:
- MSFT: Retail Store Redux, How About That Microsoft SURFACE? WOOT!
- All Hale King Google: Google AdSense Account Disabled
- Seeking the Hit Post – and Repeating the Performance – Metrics and Analysis
- Keurig #FAIL: Perhaps Not THE BEST CHOICE – An 18 Month Assessment
- Social Media Is My TV, Radio and Telephone Combined: Love Me Or Change the Channel
- Getting Your Analytics Right: Gaug.es Earns My Money By Saving Me Time
- Human Capital Over Process Improvement: The Cost of Being a Sweatshop
- Apple vs. Dell: Best Tech Rants of 2012
- The Unsubscribe From This List Game: Dear Guitar Center… WTF?
- Apple’s Little Secret (all iOS devices) The Black Screen of Death
- Plenty Conversing, Not Enough Converting(tm) – Social Media ROI – The 2013 Business Challenge
- The Economy of Stolen iPhones: How Apple and ATT Could But Don’t Prevent Reactivation
- Twitter Strategies: a: “team follow-back” b: follow everyone c: be a good tweeter
- The Top Social Media Posts of 2012
- The Problem with PC Sales: Dell’s Christmas SALE, After Christmas SALE, New Years SALE
Most people don’t really enjoy being mean; they do it because they can’t help it. (from Graham’s Hierarchy of Disagreement)