Y-O-Y it appears things are about the same. Last year I had two major hits and this year I had to minor hits and a long-burn to close out 2014.
Did you answer Twitter?
Here are my incoming referral stats for 2014.
A few pieces that surprised me.
- Feedburner (RSS and RSS to email) accounted for 1.6% of my traffic. And I was just thinking RSS was dead.
- Google+ is still struggling along, right at par with Bing.
- StumbleUpon is still showing up, even though their stats took a tumble in the last half of the year.
- Even after I started my LinkedIn publishing blitz, it still remained under 2% of my inbound traffic.
- At 43% Google Organic is the king. (Think SEO and long-tail content.)
And on the content side let’s see what kept us in the green this year.
The little post that popped up out of the *blue* to become a long-burn hit is my “how to change your red itunes icon back to blue” post. Who knew something so tweaky would be a winner? Seems like a lot of people were irritated by the red icon.
And while I cannot attribute any leads to my lead form that I installed in November, I can report that at least two pieces of business were a direct result of visitors to my site. Both found my content on LinkedIn. Still, my understanding is for what I do (consulting businesses and agencies in content and social marketing) referrals are the law of the land. I believe my work here on uber.la is more of a proof that I know what I’m doing and a demonstration of my commitment to doing it.
Finally we have the tale of two analytics packages. Google Analytics and Count-per-Day. They have very different stories to tell about 2014.
First GA says Uber.la topped out at 36k reads this year. (blue = visits, red = page views)
While Count-per-Day multiplies that by 10, to 369k reads this year. (blue = visits, red = page views)
Seems like Count Per Day tally’s up bots and search engine traffic as well as real users. This would explain the 10X variance. When I tweet about a new post I often get 30 new readers in the first few minutes. 20% of those readers are spiders and bots. They will often crawl the entire site again, registering page views all along the way.
Hmmm. Seems like I need to find a better stat tool to display current traffic.
Let me know what I missed, if you see something I need to report on. Otherwise, have a great 2015, and let me know if I can help you and your business in any way.
See this data as a single slide on Slideshare.net: Uber 2014 Marketing Stats
I’d love to help with your 2015 online marketing efforts: