June 2014 Adobe Newsletter Fail

Adobe’s Social Buzz Fails Basic Usability “Best Practices”

So you’re the largest supplier of digital marketing tools in the world. You’re putting out a electronic newsletter, using those tools and touting your expertise and flawless design execution to other designers and digital marketers. Okay, let’s see what you’ve got.

June 2014 Adobe Newsletter Fail
click to view full-size on Slideshare.net

 

How can the biggest name in the business make such a simple mistake. I clicked on this “newsletter” three times before I got to the story. I mean of course the photo is linked. Wrong. And then the URL in the headline, with the >> arrows, must be linked. Wrong. How about the headline itself? Nope. So we’re back to Read Now with the same >> arrows, to get to the story? Seriously, Adobe?

How do some of the best designers in the world come up with such a simple fail? Was it the export from InDesign that didn’t carry the links correctly? Was it a failure in Adobe’s software? Or just a failure in Adobe’s design team? Maybe an intern was give the newsletter as a project.

But sticking a newsletter like this, out to the designer and marketer audience, is worse than a typo, it’s a PURE 100% FAIL.

What do you think?

Adobe’s Next Innovation: Let’s talk about how Adobe’s Creative Cloud initiative is going to continue to fail miserably. Let’s see: my Creative Suite software is several years old, I could update to the new “cloud” versions for just a little bit a month, forever. Um, no. But thanks for asking. CS 6 works just fine for me.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2014/06/adobe-fails/ ‎

Related posts

Check out the Strategist’s Notebook page and these other posts about online marketing:

Let me help you jumpstart your social marketing:

Be Sociable, Share!

    Leave a Reply

    Your email address will not be published. Required fields are marked *