So you’re the largest supplier of digital marketing tools in the world. You’re putting out a electronic newsletter, using those tools and touting your expertise and flawless design execution to other designers and digital marketers. Okay, let’s see what you’ve got.
How can the biggest name in the business make such a simple mistake. I clicked on this “newsletter” three times before I got to the story. I mean of course the photo is linked. Wrong. And then the URL in the headline, with the >> arrows, must be linked. Wrong. How about the headline itself? Nope. So we’re back to Read Now with the same >> arrows, to get to the story? Seriously, Adobe?
How do some of the best designers in the world come up with such a simple fail? Was it the export from InDesign that didn’t carry the links correctly? Was it a failure in Adobe’s software? Or just a failure in Adobe’s design team? Maybe an intern was give the newsletter as a project.
But sticking a newsletter like this, out to the designer and marketer audience, is worse than a typo, it’s a PURE 100% FAIL.
What do you think?
Adobe’s Next Innovation: Let’s talk about how Adobe’s Creative Cloud initiative is going to continue to fail miserably. Let’s see: my Creative Suite software is several years old, I could update to the new “cloud” versions for just a little bit a month, forever. Um, no. But thanks for asking. CS 6 works just fine for me.
- Bored with Being Branded
- Does Design Matter, Has the Blog Killed Web Design
- Is Your Email Signature Working for You?
- Words vs. Design: What is Content, What Is Information Architecture?
Check out the Strategist’s Notebook page and these other posts about online marketing:
- Workin Facebook < all the Facebook Posts in one place
- The Disciplines of Social Media < free ebook download
- uber.la quickies < a streamlined takeaway from today’s best marketing sources
- Social Media University < 2 minute educational videos
- Social Business MBA < the reading list
- Becoming a Social Media Rockstar: The Quick Path < um… let’s discuss
Let me help you jumpstart your social marketing: