Blogger Manifesto: Be Subversive; Know Your Goal; Study Your Numbers; Refine & Repeat

The Blogger Manifesto 2013 - uber.la - John McElhenney

I want to be a “writer” when I grow up. I don’t want to be a blogger, for goodness sake.

I share. And I share about blogging. And for YOUR convenience, I’ll string a little Blogging 101 reference here. Just for today, you can call me a blogger, a blogger’s blogger, a blogger who blogs about blogging. But that’s not *really* what I do.

1. Be Subversive
No one forwards or comments on a boring post. If you can’t think of something nice to say, something that will illicit sparks, well, you might look at being the voice of WTF? Above all, don’t be middle of the road. If you can’t get HOT about a topic, maybe you should try another topic, or wait until you are mad as hell and can’t not write about it any more.

2. Know Your Goal
A friend recently started a blog. “What do you want to accomplish,” I asked. I got a puzzled look, and, “Um…” If you don’t know, your readers certainly will not know. This does not mean, don’t write until you know exactly what you are doing. Much of the process of writing/blogging is finding your voice and goal. But keep asking yourself. “What’s the Goal.” and “What do I want visitors to do?”

3. Study Your Numbers
Metrics aren’t just for marketing. You need to understand where your readers are coming from. And if they are coming from one place and not staying more than 10 seconds, you either need to refocus your content for that audience, or decide they are not who you are speaking to. But when you have a HIT you need to understand what caused it, how others promoted it, and how you can do it again.

4. Review, Refine & Repeat
Take moments to look back at your progress and revisit #1, #2, and #3. Can your metrics help refine your goal? Can you determine if your subversive posts were more popular (thus more successful) than you positive ones. Do you need to go MORE POSITIVE and offer solutions rather than criticsms? If you got comments, what types of posts were conversation starters? How can you do more of that? And finally, NOW what is your goal?

Bonus: Keep Going
It’s easy to get discouraged or get exhausted of your original ideas or anger or promotional objectives. But if WRITING is the goal, you need to contiuously find other things to write about. Other “series” ideas. Anything to keep YOUR interest. If you’re not interested, you’re readers are likely to feel that too. Always find was to reinvent YOUR ENTHUSIASM and then WRITE. The audience will either come or not, but you will continue to develop as a writer and “blogger.”

NOTE: We will be relinking these posts. For now, please search for anything that interests you.

Blogging 101 for Subversives

  • My Business Blog: What’s the Point, Again? (2013 Goals & Resolutions)
  • 16 Ideas to Define Your Social Media “Thought Leadership”
  • THE Social Media Marketing Secret in Two Words: LinkedIn Groups (best practices)
  • Sorry, Nobody Reads Your Blog: Get Over It and Get On With It!
  • Social Media Strategist Notes: You Blog, Right? Tell Me Why Not Again – Career Path Planning
  • 6 Step Process for Refreshing Your Online Content
  • Your Site is Down, What Do You Do Now? A WordPress Recovery Process
  • How Do I: Make Each Blog Post Count Towards Victory (20 Blogging Tips)

Know Your Numbers

  • Real-world Blogging Stats 2012: When Things Go Dark, SEO-rich Content Rules
  • Seeking the Hit Post – and Repeating the Performance – Metrics and Analysis
  • Web Referrals: Know Your Metrics, Know Your Tools – Evaluating Google+
  • Little Blog Marketing Metrics: Insights & Recommendations – Google Analytics Numbers
  • The Analytics Microscope: Only Metrics You See Can Become Actionable
  • 2011 INFOGRAPHIC on Uber.la < the social media strategy blog stats (jetpack’s infographic of my 2011 stats)
  • Google Analytics for Online Marketing in Less Than 2 Minutes (VIDEO “in less than two minutes”)
  • SEO and Search in a Social Media World: My Top 16 SEO Thoughts
  • Capture and Share Your Experience to Become a Leader: the Blogging Path
  • BLOG REALITIES: “I Stopped Reading You A While Back, I Can’t Keep Up”
  • Milestones for Launching a New WordPress Site In 30 Minutes

My MUST HAVE WordPress Plugins

  • BulletProof Security < this should make things pretty solid and unhackable
  • Google Analyticator < my favorite GA add on
  • Google XML Sitemaps < cause you want to tell the search engines when to update your content
  • Greg’s High Performance SEO < much more efficient than All-In-One SEO
  • P3 (Plugin Performance Profiler) < see what’s might be slowing your blog down
  • Tag Suggest Thing < cause sometimes you just don’t want to think up tags and keywords
  • Topsy Retweet Button < much more than a retweet system, check it out
  • W3 Total Cache < fantastic caching system, allows for total control
  • JetPack < a series of plugins from WordPress – Stats is a highlight
  • Contact Form 7 < cause you need a contact form
  • FD Feedburner Plugin < get your feeds coordinated with a simple plugin
  • Disqus Comment System < comments are awesome, but you need a system
  • Dagon Design Sitemap Generator < simple HTML sitemap generator
  • Sociable < all the sharing buttons in a single plugin
  • Link Juice Keeper < if you kill a post, this plugin will redirect them without a 404
  • WP-reCAPTCHA < spam killa, easy, simple, thorough
  • Google XML Sitemaps < this plugin builds and submits XML sitemaps to Google and Bing
  • WP-Optimize < kill spam and autosaves in one click

John McElhenney
@jmacofearth

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