Often in networking, as in life, it's not who you know, it's how you know them, how they represent you, and who THEY know. Social media networks and personal branding are all the rage, but the simple process is do good work, reward good people and let others know how good they are. And over time, the "love you take, is equal to the love... you make."
Thus is the case with the first Viral Flamewars post in the history of LinkedIn. Nearing 2,000 comments, a self-styled "SEO expert" and "social media marketing expert" Kevin Conway, not the NASCAR driver mind you, has ignited hearts and minds with a call to arms. Social Media for Business is CRAP! With the same eloquence as an idiot savant, Mr. Conway and a few other low-class expert opinionistas have taken aim at nearly every poster that comes along and says, "actually social media has done quite well for me and my business."
The path to blog relevance is long. But it IS a path you cannot afford to ignore. If you are already SET in your life and career (Mr. Jobs, Mr. Dell, Mr. Trump) then perhaps the view from your mountain top is already complete. For the majority of us who are still working to pay for things, I'd say sooner or later you have to start up the hill.
The Social Collider and Twitter Venn are great Twitter visualization tools that can help you learn and make your case for Twitter and building a buzz. A Twitterbuzz.
So when you sum it all up, you NEED to understand your Social Media STACK. Breaks in the pipes, additive tweets and posts, organizing and maintaining your social media information flow is critical to your success. This does not mean it has to be overly complex. In fact, my goal is always to simplify my structure over time and make adjustments based on goals and changing application availability and features.
The task of the social media strategist at any level: stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.
I think we need to dissect "social media" for a minute. To throw all of the types of social media into the SM bucket is a little like trying to find the ROI of "marketing." Talk about being able to move the numbers around as you would like... So let's talk about the specific forms of social media engagement and see how they develop or come into focus in the acid bath.
There is a universal thread that is beginning to run through many of my networks. I call it Music Discovery, but it goes by the names of Blip.fm, Last.fm, Bebo, Pandora, Reverbnation (on Facebook) and many others. And what makes this network different from any others is the nature of the connection is MUSIC. I will cover each of these services in subsequent posts.
It's an open world out there. Free tools to work on a closed system verses free tools to work on an open system. A system that is not OS dependent or processor dependent or language dependent.