If you've been working in the digital marketing space for any length of time, the results I'm going to show you will come as no surprise. IF you follow trends,…
A fancy word for sharing these days is curating. As in, I am "curating the chaos of the internet for my followers." And products like paper.li lend credence to this self-hyped grandiosity. Mostly, I believe, we are sharing to see reflections of ourselves and our beliefs. And we listen to hear if anybody responds to our share and wants to join our tribe. Even for a few minutes, a few tweets, or a few random facebook updates.
Preamble: We know Google holds all the cards. In fact, we give them the rights to exploit every aspect of our online experience, when we use Google Search, G-Mail, YouTube,…
So here's the quick takeaway: When you are looking for blog posts and titles that will do well in Google, check out how popular and thus competitive hot phrases will be. And then try and OWN a unique phrase. And not by spamming the term and overloading pages and posts with the term, but by creating valuable content, that people will share and tweet about. And if it works, keep writing about that topic, keep using that phrase.
They do have some of the smartest people in the business. They are devoting a good chunk of their resources to Innovation pure and simple. And they will continue to roll out successful products and not-successful products. But the Twitters of the world will keep coming. And Google and Microsoft and Adobe cannot buy them all.