Let's STOP, LOOK, and LISTEN. Breathe and move on. No update, no check-in, no picture, no post, no tag. Nothing. Just living.
YES: Be more interactive on Facebook and Facebook may begin to look a bit more like it used to. Fewer ads more friends.
How are you using Facebook? How would you like Facebook to change? Can you make changes in your behaviors and habits on Facebook that would enhance and improve the experience of others?
Two years ago I launched my Facebook business page with no real idea what my goals were. And then in boredom and lack of interest, this past August, I unpublished the page. Nothing happening.
Facebook is a long way from becoming a ghost town, it's just currently more like a superhighway littered with billboards. We'd really like it to be a cosy cafe where we could enjoy a cup of coffee and conversation with a friend or to.
Behave as casually on Facebook as you can. Think of your brand in terms of your personas and then post as if you're a "friend" rather than a business. That's been the plan with Facebook for a while now. Then if you have something you really need to promote on Facebook, PAY.
Connect with your customers on any channel or device, and at any stage along their customer journey.
While I did get a lot of connection and activity on LinkedIn, Twitter, and Google Plus while I was off Facebook, there is still no substitute. Even as bad as it is, Facebook (with AdBlock on) is pretty good.
As an email and contact platform Facebook is just "one more" device that I needed to check. Now, I've deleted the Facebook app from my phone, and that right there is about 50% of my distracted phone time, that I now have to do something else with.
If there were somewhere else to go, I am pretty sure we would migrate. But why would people move. Google Plus is a pretty good alternative, but it's not good enough. Or people don't trust Google. Or there's just not enough reason to move.