Facebook should be so much better. We can do a bit. We can ask and complain and keep using Facebook until something better comes along. And just like Windows, nothing lasts forever. Facebook's dominance will begin eroding, we just need the place to jump.
What does it take to bring the security and trust to a community that can foster this sharing at a high-level?
With billions of users, even a 10% Facebook Pro adoption rate could generate significant revenue. And for those who didn't want to pay, Facebook Free would still be supported via advertising and post boosting.
Facebook will still be the biggest, baddest, social network on the web. Unfortunately it's becoming more of an advertising platform. But if you learn how to use it for your business, you can score some wins, even on the New pay-for-play Facebook.
Even in the business of social media marketing we are not so sure what facebook is good for. A huge percentage of that time that people spend on facebook is playing FarmVille and other "social" games. And quite frankly those people have zero interest in your small business offers.
Folks, WHY DO YOU LIKE A BRAND OR AD? (Nike, I get. Hanes, not so much) Enlighten me. And then let's get the UNLIKE button approved. Or the LIKES page, where I can reconsider my VOTES and turn some of them off again. I know Facebook is not listening, but it's fun to make noise about it any way.
You don't have to comment or post immediately. In fact, the better plan is to listen for a while, get the feel of the conversation before jumping in. But DO JUMP IN, because your current position of ignoring social media is about to become a "liability of ignorance."
The real kicker here is, I'm REALLY asking this question of the LURKERS. (Waves. "Hi There.") I know you're there on Facebook, Twitter. Heck, you're here on my blog. Won't you come out from behind the wall of silence and comment. Even just to say, piss off?
Facebook is your interface to 800 million potential customers, but also know that your customers are all on Facebook. So you might start treating Facebook like a communications channel instead of a broadcast network. It's it's why we call it "social" media.
Social media is part of the marketer's toolbox. Don't forget there are a lot of other parts of the success equation you have to get right. If you don't know how to do some of those things, get help.