Um, pardon me, but the loss of a single (even amazing) leader does not mean the end of an entire division or strategy for Google, or any other company. I’m going to review a few things we know and don’t know about the recent freak out reports that Google+ is going away. [Thoughts started in this post are continued here: Google+ The Next Big Thing: How Does Your Profile Look? ]
First, Google has a much bigger strategy for G+ than simply becoming a Facebook competitor. That concept is small thinking. And while we can count the number of shuttered Google products and strategies on both hands and feet, G+ and the G+ platform are not going anywhere. And here’s why.
- is a launching pad (platform) for all of Google’s services
- is a content distribution system, not a social network (though it sometimes looks like a social network or Facebook competition)
- is part of a bigger plan that includes Google Apps, GMail, Google Search, Google Hangouts (video conferencing) and AdWords/AdSense.
- has much better click-through than Twitter or Facebook
- has a pretty good system of grouping connections into different groups
- has a strong effect on search results and page rank (meaning: PPC and Adwords pricing and profits)
- was made even more important by Google Search’s Hummingbird update
So, if you think the departure of the G+ visionary means Google Plus is going the way of Google Wave, I’ve got a few more things to share with you.
We all know Facebook is dying too, right? Wrong! The media loves to hype the death knell for Facebook too. It gets more attention than say a new pricing structure for cloud services. And so, Google Plus is the new “sky is falling” media story of the day. From Mashable to TechCrunch and beyond, the big story is “what’s happening to Google+?”
And what about Google On Air Hangouts? A key media production force that can stream a web conference to a nearly unlimited number of people, and then make it available for viewing later. All powered and supported by the YouTube brand and infrastructure. Do you think YouTube is going anywhere other than UP?
It’s fine to wonder what is up, what is the plan, for Google+ now that the visionary is gone. But beginning the funeral dirge is a bit irresponsible. I can assure you, Facebook, Youtube, Google+, and Twitter will be doing just fine 5 years from now.
- Google+ The Next Big Thing: How Does Your Profile Look?
- How Are You Winning In Social Media? (2014 Chart)
- The Quick-Start Guide to Google+
- Assimilation: The Google Takeover! How Many Ways Do You Google?
Reference: Google+ Is Walking Dead – TechCrunch
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