8 thoughts on “Updated: Greenwashing with Compact Florescents and Flatpanels – We Can’t Buy Our Way Back

  1. Following is a response posted by Ketchum on behalf of The Clorox Company:The Clorox Company would respectfully like to correct misinformation contained in the above posting, “Greenwashing with Compact Florescents and Flatpanels – We Can’t Buy Our Way Back.” We would like to clarify that Clorox is not a subsidiary of Procter & Gamble, as the posting references in the statement [ … “why would P & G put out a new ‘green’ line and not use bottles that could be recycled?” With regard to the recyclability of Green Works™ Natural Cleaners packaging, we would like to clarify that our HDPE bottles contain a minimum of 25% post-consumer recycled content (PCR), and are currently running at 52% PCR. Our PET bottles for Green Works™ Natural Cleaners currently do not contain PCR, but will soon contain a target of 25%. Both HDPE and PET are easily recyclable. While our triggers are not recyclable, to our knowledge there are virtually no companies that have an entirely recyclable spray bottle since use of all-plastic triggers is not common. It is something we are working on with potential suppliers. Thanks and if you have any questions about Green Works products, we’re always happy to discuss.Sincerely, Aileen Zerrudo Public Relations The Clorox Company

  2. Following is a response posted by Ketchum on behalf of The Clorox Company:

    The Clorox Company would respectfully like to correct misinformation contained in the above posting, “Greenwashing with Compact Florescents and Flatpanels – We Can’t Buy Our Way Back.”

    We would like to clarify that Clorox is not a subsidiary of Procter & Gamble, as the posting references in the statement [ … “why would P & G put out a new ‘green’ line and not use bottles that could be recycled?”

    With regard to the recyclability of Green Works™ Natural Cleaners packaging, we would like to clarify that our HDPE bottles contain a minimum of 25% post-consumer recycled content (PCR), and are currently running at 52% PCR. Our PET bottles for Green Works™ Natural Cleaners currently do not contain PCR, but will soon contain a target of 25%. Both HDPE and PET are easily recyclable.

    While our triggers are not recyclable, to our knowledge there are virtually no companies that have an entirely recyclable spray bottle since use of all-plastic triggers is not common. It is something we are working on with potential suppliers.

    Thanks and if you have any questions about Green Works products, we’re always happy to discuss.

    Sincerely,

    Aileen Zerrudo
    Public Relations
    The Clorox Company

  3. Following is a response posted by Ketchum on behalf of The Clorox Company:

    The Clorox Company would respectfully like to correct misinformation contained in the above posting, “Greenwashing with Compact Florescents and Flatpanels – We Can’t Buy Our Way Back.”

    We would like to clarify that Clorox is not a subsidiary of Procter & Gamble, as the posting references in the statement [ … “why would P & G put out a new ‘green’ line and not use bottles that could be recycled?”

    With regard to the recyclability of Green Works™ Natural Cleaners packaging, we would like to clarify that our HDPE bottles contain a minimum of 25% post-consumer recycled content (PCR), and are currently running at 52% PCR. Our PET bottles for Green Works™ Natural Cleaners currently do not contain PCR, but will soon contain a target of 25%. Both HDPE and PET are easily recyclable.

    While our triggers are not recyclable, to our knowledge there are virtually no companies that have an entirely recyclable spray bottle since use of all-plastic triggers is not common. It is something we are working on with potential suppliers.

    Thanks and if you have any questions about Green Works products, we’re always happy to discuss.

    Sincerely,

    Aileen Zerrudo
    Public Relations
    The Clorox Company

  4. I am forever falling on my face when I shoot from the blog and not from the well-researched journalist side of an issue. Thank you so much for responding. I will correct the P&G; reference and make note of your response in the post itself.You have done Clorox a a huge service by engaging in the conversation. Thank you.

  5. I am forever falling on my face when I shoot from the blog and not from the well-researched journalist side of an issue. Thank you so much for responding. I will correct the P&G reference and make note of your response in the post itself.

    You have done Clorox a a huge service by engaging in the conversation. Thank you.

  6. I am forever falling on my face when I shoot from the blog and not from the well-researched journalist side of an issue. Thank you so much for responding. I will correct the P&G reference and make note of your response in the post itself.

    You have done Clorox a a huge service by engaging in the conversation. Thank you.

  7. Following is a response posted by Ketchum on behalf of The Clorox Company:

    The Clorox Company would respectfully like to correct misinformation contained in the above posting, “Greenwashing with Compact Florescents and Flatpanels – We Can’t Buy Our Way Back.”

    We would like to clarify that Clorox is not a subsidiary of Procter & Gamble, as the posting references in the statement [ … “why would P & G put out a new ‘green’ line and not use bottles that could be recycled?”

    With regard to the recyclability of Green Works™ Natural Cleaners packaging, we would like to clarify that our HDPE bottles contain a minimum of 25% post-consumer recycled content (PCR), and are currently running at 52% PCR. Our PET bottles for Green Works™ Natural Cleaners currently do not contain PCR, but will soon contain a target of 25%. Both HDPE and PET are easily recyclable.

    While our triggers are not recyclable, to our knowledge there are virtually no companies that have an entirely recyclable spray bottle since use of all-plastic triggers is not common. It is something we are working on with potential suppliers.

    Thanks and if you have any questions about Green Works products, we’re always happy to discuss.

    Sincerely,

    Aileen Zerrudo
    Public Relations
    The Clorox Company

  8. I am forever falling on my face when I shoot from the blog and not from the well-researched journalist side of an issue. Thank you so much for responding. I will correct the P&G reference and make note of your response in the post itself.

    You have done Clorox a a huge service by engaging in the conversation. Thank you.

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