** Make sure to check out the comments for a story about Headway’s historic problems. **
In the early days of internet development there were even cute little animated gifs for showing a page as “Under Construction.” It was not considered a FAIL back then, because we were all trying to figure out what to DO on the web. So adding a page called “Online Purchasing” and then blocking it off with the little digging man icon, was forgivable. Nobody believed we’d purchase stuff over the web anyway.
Today, if a company launches a new product that is supposed to make designing WordPress themes quick and easy …
… and you come to a features and benefits screen that touts “View Our Themes” …
… You might want to make sure, before you launch…
… that you’ve designed the “themes” to demonstrate how awesome the tool is.
This little exercise in “launch it before it’s done” is even more of a fail because the company is selling a product that should make the development of great themes really easy. It’s as if, they’ve built the tool but not used it to create ANY THEMES? ZERO?
There’s not a lot more that needs to be said. Before you launch, before you send out emails telling developers and designers how great your new development and design software is, you might want to show the examples of just how awesome the resulting themes are. Coming Soon in this case is the ultimate fail. I guess now I will open the next “we’ve got new themes” email just to see if they fixed the problem. Launching a design software without working examples, um…
Maybe someone pushed the “GO LIVE” button before they were ready. But it is unlikely that same person then pushed the “SEND EMAIL CAMPAIGN” button too. So up there at Semper Fi, a group of people agreed, “It’s good enough, launch it. We’ll get the designs up later, after the money is rolling in.” Good luck on the open rate for round two of your email campaign, guys.
Here’s the link to the site, if you’re interested in the software: Headway: GREAT WEB DESIGN HAS NEVER BEEN FASTER OR MORE FLEXIBLE.
Who knows, maybe their launch plan required the site to be live before SXSW Interactive that starts this week in Austin, Texas.
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See all of the Social Media Marketing Videos on the Social U. page.