How Mobile is Your Audience? How Does Your Site Look on a Phone?

How Mobile is Your Audience? How Does Your Site Look on a Phone?

Is your mobile theme holding up to your audience’s expectations.

In the beginning most of my blogging was focused on a technology and marketing. A very male audience.

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60% of my audience for uber.la still comes in through desktops. And if I didn’t update my information, it would be easy for me to look at my “typical” audience and think that mobile was less important.

BUT, two other blogs I work on, have a female-centric audience an the technology has flipped. 57% – 60% of my audience for these two blogs are coming through phones or tablets. WOW. I didn’t know it had shifted that far. I’m glad I use well designed responsive designs that have cogent mobile themes. I’m going to go check them a bit deeper and make sure I’m serving the mobile visitor.

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Are you up to date on your mobile visitor mix? What’s your percentage? And how’s your mobile theme looking today?

This presentation is available as a single slide on Slideshare: How’s Are You Treating Your Mobile Audience?

John McElhenney
@jmacofearth (also seen on Google+: jmacofearth)
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