[Update 5-18-12: Last night the NY Times reported that Pinterest got a fresh 10 million dollars in funding. WTF? For what? Well, for their network, of course, they may never have to figure out how to make money (heck Instagram wasn’t even set up for any income) in order to be bought by someone else.]
Playing on Pinterest? What if the “waiting on Pinterest” dialogue box starts coming up too frequently and too often. Is Pinterest experiencing the same growing pains Twitter and FB have had to deal with? Are users going to drop off?
Let’s look at a few of the facts about Pinterest.
* infographic on Pinterest from Dennis J Smith
I’m sure these numbers are way out of date. And now that Facebook has purchased Instagram for a BILLION dollars, how much longer will Pinterest have to wait until a big daddy comes and buys them up?
Well, I think the jury is still out about Facebook’s Instagram gamble. And what exactly does Pinterest bring to the table? It’s about the same thing. USERS. And with all the hype about how much business Pinterest is driving, well, you’d imagine it’s a goldmine for everyone who touches it.
Update, I’m not hearing all that much about Pinterest at this moment. Sure it’s the hype churn machine talking about all the success stories. BUT…
Here’s my question to you:
- How are you using Pinterest?
- Have you purchased anything as a result of a PIN?
- Are you PINing MORE or LESS than 3 months ago?
- Are there other sites that seem to have a more refined focus? That might be doing a better job of taking the Pinterest-idea to the next level?
Here are my answers.
- I’m using Pinterest to learn about Pinterest. The shine is beginning to wear off.
- Much Less. About the only thing I PIN these days are interesting Infographics. And understandably I get about 1 – 2 Pinterest referrals a week.
My PINS are not about my site. And they are not aimed at the Pinterest demographic. Even today Pinterest is about women’s interests. And I’m pretty sure the people who really love Pinterest would just as soon keep it that way. The REAL Pinterest users are going to be quite happy for us Social Media types to get over Pinterest and move on.
I’m ready to move on.
A client just hipped me to a very cool PIN-ish site called HOUZZ.COM. And there are so many more. In fact, I’m working on a couple NEXT-PIN (ala: Next Gen PIN) sites.
BOTTOMLINE: Pinterest, thanks for the wakeup call. People like sharing photos and Facebook is too cumbersome to do that simply. I don’t want everyone IN my Face-book. Follow my PINS sure.
What’s next for Pinterest? Unknown.
What’s next for NEXT-PIN sites? Sky’s the limit.
PIN on, just make sure you’re PINNING on the site that makes the most sense.