We’re Just Getting Organized

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Please forgive the disorganization of this site. We’ve got over 800 posts to categorize and build in to classes. Today you can still get all the great content for free, but you’re going to have to look for it. Either use the SEARCH box or use the SITEMAP and search for the word or subject you are looking for there. Here’s what’s coming.

  1. The Twitter Way – using Twitter with skill and art
  2. Workin Facebook – all that’s good and bad and profitable about Facebook
  3. LinkedIn for Business – how to stay on top of the best networking site for business
  4. Fit Lifestyle – the blending of tech and hard work can help you reach your goals
  5. Apple Lifestyle – it’s not just a brand it’s an ecosystem – how Apple changes and improves our lives
  6. BMW Lifestyle – sure it’s a luxury brand, but there is a lot to learn from one of the best run car/tech companies
  7. Dell Hell – branding, e-commerce, company profiles, dysfunctions and repairs for the tech giant
  8. Social Media Marketing – it’s just digital marketing, but social is the accelerant
  9. Growth Hacker Digital Marketing and Branding – driving business using all the digital tools

We promise we are on it, but we’re a team of ONE and have several other projects that are paying the bills at the moment, so please take it easy on us.

We’ll be opening up a subscription option (free for now) and eventually this entire site will be on a $1 per month subscription service. Today, however, it’s all FREE, so enjoy. Look around. If you can’t find what you’re looking for please ask, I’ll fetch it back up to the site for you.

Thanks again, John McElhenney

Requests and post ideas to john.mcelhenney (at) gmail (dot) com

AdSense and YouTube Continue to BAN ME from Monetization (UPDATED)

If you know anything about social media marketing and content marketing, you know that monetization is the key to making the web work. I have been a content creator for years, I’m a verified partner with my very own YouTube channel about social marketing. And for over 200,000 views, YouTube/Google has paid me zero. I’ve been fighting a bogus click fraud case they have used to not pay me on my original content and not allow me to monetize my blogs using Google Adsense.

Today I was looking specifically at my YouTube account

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Of course my account is verified and in good standing, so WHAT’S THE FUCKIN DEAL GOOGLE?

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And I filed the typical form letter complaint with the YouTube team. Let’s see if I get any better results than I did using the gestapo-ish AdSense team. Onward ho!

For the full story you can visit this thread | Google Adsense Kills My Dreams

Or start here: Google Adsense, Can We Start Over?

@jmacofearth (also seen on Google+: jmacofearth)

Read the entire Google AdSense and YouTube saga.

UPDATE 3-24-16 YouTube wants feedback. I gave them the full thumbs down on this one. The specialist’s suggestion. Trying joining Adsense using a different email address. Um, yeah, we tried that already.

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Free Social Media and Digital Marketing Classes

What We Have Here is a Failure to Communicate

Pardon our dust. All of our content is here and free, but not very well organized at this point. We’d love you to look around while we fix things up a bit.

screen-shot-2016-09-19-at-9-12-44-amsomething is growing here

UBER.LA was great, but the traffic began to split along the lines of digital marketing (content is here now) and lifestyle/influencer posts. That’s all good for you, because today, for now, all of the content of the social media academy is available for free.

We’re just getting started, but let me hint at the structure underneath the pile of content.

  1. The Twitter Way – using Twitter with skill and art
  2. Workin Facebook – all that’s good and bad and profitable about Facebook
  3. LinkedIn for Business – how to stay on top of the best networking site for business
  4. Fit Lifestyle – the blending of tech and hard work can help you reach your goals
  5. Apple Lifestyle – it’s not just a brand it’s an ecosystem – how Apple changes and improves our lives
  6. BMW Lifestyle – sure it’s a luxury brand, but there is a lot to learn from one of the best run car/tech companies
  7. Dell Hell – branding, e-commerce, company profiles, dysfunctions and repairs for the tech giant
  8. Social Media Marketing – it’s just digital marketing, but social is the accelerant
  9. Growth Hacker Digital Marketing and Branding – driving business using all the digital tools
  10. Building an Influencer Marketing Program – brands and small businesses can benefit from this influencer thing

Pardon our dust. For now you’ve got to dig for the content using the index and search functions. But today it’s all free, and without a pay wall. (It’s coming.) So get your content today. And join us for tomorrow.

Thanks,

John McElhenney

@jmacofearth (also seen on Google+: jmacofearth)

Top Twitter Spammers Still Going Strong

Since they’ve blocked me on Twitter I can’t get an on-going look at the output of Chris Brogan and Guy Kawasaki, but a quick check-in from a different account reveals to distinctly different approaches to Twitter Spam.

Go check it out for yourself and see what you think.

Here’s what I noticed.

Guy Kawasaki has become click-baiter extraordinaire. Mixed in with 100 or so “funniest video of squirrel” type posts are his original value posts about social media or marketing. But they are usually not original thoughts, just retweets of social media sources. He’s lost all tether to the great brand he was. His 1.47 m followers on Twitter are merely a clickstream.

Spend any time on his feed and you’ll see he’s a bit like the National Enquirer and Buzzfeed wrapped together. And it’s a fact that the man himself is not behind the tweets, no he’s got a staff of tweeters. Not an issue, I guess, if you have become a bot rather than a human. I guess the Real Guy Kawasaki doesn’t have time for Twitter any more. Oh well, what a loss.

Chris Brogan is still repeating and repeating and repeating. And while I’m sure his “offers” and “contests” are good, I’m sure they’re not that good. I think Chris does actually do his own tweets. And mixed in with his repeats

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are also these type of narcissistic questions.

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I guess that’s funny. And 7 people loved it, so who am I to critique?

And in the real world we’ve all got to make a living. So perhaps Mr. Brogan and Mr. Kawasaki are really showing us how it’s done. Errr. Wait. Do you really think either of these behaviors are honest and providing value? Or are they promo-bots? Mere shadows of their former selves? In Kawasaki’s case, he’s not even attached to this account any more. At least Brogan occasionally tosses in an original tweet to mix it up, even if they illuminate his self-importance.

These guys are kings of social media. They’ve written the book on being a Trust Agent and doing marketing right. And yet they fail to follow their own advice. Too bad for all of us.

Read all my posts tagged with Chris Brogan and Guy Kawasaki

@jmacofearth (also seen on Google+: jmacofearth)

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image: spam, twittermania.nl, creative commons usage

So, You Don’t Understand Twitter, Let Me Explain

We need to get a few of the fundamentals straight about Twitter.

Your reach is directly proportional to the number of followers you have. An average Twitter account has around 500 followers. Some Twitter Pros have hundreds of thousands and even millions of followers. Most of us, working in the middle, have somewhere around 1,500 followers. I’ve been working Twitter quite hard since launch, and I’ve got 23k followers. But it didn’t happen by accident. It didn’t happen because I have great content and ask for the follow at the end of every post I’ve ever written. Nope. The simple “grind” of following a ton of like-minded Tweeters, over and over, day after day, is why I’ve built my Twitter following. If you’re promoting your Twitter account but not doing the detail work to build your following, you’re wasting your time.

Twitter growth without an aggressive following strategy will gain you from 5 – 10 new followers a week. And this is from generating a ton of content, a ton more tweets and retweets, and asking for the follow. That’s about all your going to get. And that rate will not get you near your goal, if your goal is reach and influence.

Mind you, Twitter following growth is a pain in the ass.

And if you don’t believe me, well, try it for yourself and see what results you have. I’ve been growing this account for more than 5 years and I’ve tried everything short of paying a spammer for 10k followers for $19.95. I’ve never paid for followers. If you know what a spammer account looks like, you can see why they are of no value.

So what is the value of a follower on Twitter? Why do we do this? What’s so great and different about Twitter?

First let’s break down some simple numbers on your average Twitter reach and influence. Let’s say you’ve done some homework, you’ve been following new influencers, and you’ve grown your account to 2,000 followers. And let’s say you over-tweet and share 10 times a day to get your message out. (I typically tweet between 20 – 30 times a day.)

With the typical 3% reach, we can estimate that each of your tweets reaches 60 people. And if you repeat this process 9 more times, you’re liable to reach 600 followers, and mind you some of them will be overlap. Either way, you’ve tweeted 10 times and you’ve reached a little over 1/4 of your audience. Do you see a problem with our strategy?

You have to tweet more frequently to increase your reach. I recommend using #hashtags to create unique tweets and tweeting them in real-time using a tool like Tweetdeck or Hootesuite. I do not believe in pre-scheduled tweets as these have ZERO chance for starting a conversation. If you’re going to tweet at least do it as a human and not as an auto-bot.

Okay, so you’ve got two new tasks on your to-do list.

  1. Follow a lot more like-minded tweeters
  2. Tweet a lot more frequently, but don’t spam

So how do you find people to follow?

The simplest way is to look at who’s following you and follow who they follow. Find leaders in your industry and follow who they follow. And if you’re lasy, use the “Who to follow” section of Twitter.com and click away.

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While Twitter’s algorithm get’s off on some weird tangents, you can follow a lot of people quite quickly by using this little widget.

The real drudgery is the unfollow process. I’ve been using the free version of Manageflitter to help season my list. In the same way, “who to follow” puts all of the potential follows in a little window, Manageflitter can show you a list of “who does not follow you back.” It’s then a grind to click on each unfollow button, but it’s better than trying to do it without the tool.

I often season the list for a week before unfollowing people. And I go through my followers daily and follow back all the real people, who seem legitimate. This is partially to keep them from unfollowing me in the same way I do, using Manageflitter, but it’s also to grow my list of potential influential followers. If they found me they are often real people with like interests. That’s the idea.

Recap: 1. Follow Many. 2. Tweet Often. 3. Unfollow non-followers every week. 4. Follow new followers back.

If you don’t grow your Twitter reach intentionally it will probably not get as big and powerful as it might. Work it.

John McElhenney
@jmacofearth (also seen on Google+: jmacofearth)

What Will You Make Your Life About?

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Always be arcing back towards what you want to be known for, for your heart’s desire, for what gives you the most joy.

LETTER EIGHTEEN

Finding your purpose sounds like a really daunting task, and I have run away from that phrase for my entire life. But figuring out what my life is going to be about is easier to do.

Let’s do some simple math around some of the big things my life COULD be about.

  1. Marriage and Kids (or divorce and kids, as in my case)
  2. Career in… (today it’s marketing, tomorrow it’s writing)
  3. Passion doing (today it’s playing tennis and playing music)
  4. Great at doing (marketing, writing, relationship navigation)

Today I would not say that my life is About writing, but it’s going that way. Even this post is another step in that direction. I am leaving behind a trail of words, songs, phrases that I hope, in the long run, define my full and happy life. My life today IS full and happy, but I’m still “working” at a number of things I’m good at, and a little bit passionate about, but they are not my life’s work. Oh, those heavy phrases again. I’m not so much into “life’s work” as finding my passion and letting that define my purpose.

I believe that my creative life is a celebration of the spiritual life I lead. I believe in God. And in that belief comes my understanding that my celebration of the human spirit (song, poem, drawing, anagram) is a celebration of God, or my God-given talents. And, of course, it’s a lot more than talent, we’ve all got talent. My life well-lived is about commitment and tenacity. I will continue writing no matter what. And in my early 50’s I’m quite confident that I’m writing better than I ever have. Stories I wanted to tell in my 20’s and 30’s are now within my narrative powers. Reading over my first novel, I’m excited to retell the entire tale from a more mature, more convoluted perspective.

If you are the narrator of your life, what’s the first line of your movie?

Here’s a run at mine: “In 105 years, John McElhenney never quit writing songs and poems. He finished a new song hours before he fell asleep for the last time. Here’s the last recording of Mr. McElhenney, a joyous love song to his wife.”

Not bad.

What’s your narrator going to say about your life in 20 years? Can you begin working towards a few of those ideals now? Can you arc your career closer to your passion? In my case, I am a writer. And while I’ve shied away from being a copywriter, I have made a fairly good living writing words and building strategies for companies. I’d rather put my words to use for more enlightening subjects, but hey… we all gotta eat.

So how does my life stack up so far in my four categories?

  1. Marriage and Kids (35% of my time)
  2. Career in… (50% of my time, working)
  3. Passion doing (5% of my time playing or writing)
  4. Great at doing (10% of my time writing and building my empire)

It is my hope that I can continue to angle my life and work towards the 4th quadrant in my system. As I am gearing up for book proposals and screenplay submissions, it is a big harry goal to write as my job. One breakaway title and I could do it. But I must keep my momentum up even without the fame and fortune. What I have in my court is that tenacity. I’m never going to stop writing. And as long as I keep getting better, my writing in 10 years is going to be amazing.

Do what you have to do to make a living and support the lifestyle you want to live. But always be arcing back towards what you want to be known for, for your heart’s desire, for what gives you the most joy. That’s the goal in life worth pursuing.

3-09-16

John McElhenney
@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2016/03/going-make-life-about/

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image: artist at work, creative commons usage