There is more to social media that immediate ROI. BUT, I think the majority of businesses are still waiting for the verdict and the ratio of dollars-to-leads or dollars-to-sales to be established for social media. And until that time they will dabble (set up a Facebook page) and let their staff or interns post and tweet for them. In small and medium business it’s pretty much a wait and see climate for social media.
But I am interested in adding to Alex’s tweet in some way, usually to join or josh with Alex himself. And also, by ReTweeting Alex at all, to introduce my followers to BaldMan as a cool person to follow. Since I am following him and clearly ReTweeting with some joy his somewhat mundane “gettin coffee” tweet. (no offense Alex)
If you want to write, then WRITE. If you want to be successful, don’t stop writing. If you want people to find and respond to your blog, get out of your comfort zone.
The big big big client, that I can’t talk about yet, doesn’t read my blog at all. The CEO could care less about my Twitter followers or tweets. What the “focus of my next few months” client cares about is my history of success in online marketing. He doesn’t want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.
In the process of Twitter discovery (finding new people to follow) I believe the K-score is going to be a huge help. The spammers and pornsters on Twitter won’t be able to build up a K-score at all. And those of us working within the boundaries should see our influence and the influence of our influencers increase.
Engagement: social happens when the customer initiates a contact (“goes social”) with your company. If there is no one home, at the question or challenge goes unanswered, the social engagement is a failure. The numbers indicate that 70% of brands leave questions unanswered. The lights are on, somebody started a Facebook page or a Twitter account, but no one is paying attention.
But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here’s the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the “accelerant” that takes your ho hum program into something worth cheering for.
How can I make your life and your work online easier? The first step is, you have to tell me what you are doing and what you’d like to be doing.