Of course, it’s not all about me. But if you are a small business trying to allocate your scare resources, I’m sure you are hearing about Pinterest. I’ve certainly done my part in crowing the social media hype, “Pinterest is coming, Pinterest is coming, Pinterest is HERE and IT ROCKS.” (Okay, maybe not that last one.)
BUT… (you knew there was going to be one) I’m far from *in love* with Pinterest. And let me give you a few examples of what Pinterest IS and what Pinterest IS NOT.
Pinterest started as primarily a women’s picture board promotional website. Where, mostly women, “pinned” pictures of shoes, and skirts, and kitchen counter ideas they loved. And today, if you listen to the mass marketing pundits, you might think Pinterest is going to drive your web traffic through the roof and make you more money. I beg to differ.
Here is a handy email I got from Pinterest this morning about some of my “activity.”
Okay, Ben, thanks for that. It looks pretty promising for a newbie Pinterest user such as myself.
20 followers, 223 pins. And of course I am a cute kitteh.
Okay, so let’s look at the last week of stats and see if I’ve gotten any referrals in the last 7 days of “activity” on Pinterest.
1 referral per day, average from Pinterest. wOOt! I’m sorry, that’s not much to celebrate. So what are we doing on Pinterest? What value does a PIN or a RePIN have on my business? (Again, I am NOT in Women’s fashion or retail.)
If the value of my PINS is getting RePINNED and potentially followed by all these enthusiasts then I’m not so sure the Pinterest thing is going to work out for me in the long run. If you look at the popular trends on Pinterest you will still see a lot of shoes, skirts, and cute kitties. Maybe Pinterest will get a grip on the other types of categories. I mean, don’t we have enough sites to LIKE BOOKS on?
I am an early adopter, and with that comes my own desire to influence the Pinterest phenomenon. Heck, I’m still trying to get Twitter to do things better.
Bottom Line: Pinterest is interesting to watch. I am participating to see if there will eventually be any “value” in the PIN or the Pin Board of great content. Today, if you are working with a limited budget of time or money I would say Pinterest is of most interest when you are in Women’s retail. Everyone is is PINNING away like made, and nobody is actually going to the site that was PINNED.