In the emerging field of social media marketing, as we begin to define the goals and achievable results from word-of-mouth marketing and how we actually track a LIKE to a SALE, you are only as good as what you have done before. Real world experience, succeed or fail, is the only way to earn street credibility in the social media field. “What have you done?” is the first question any new client asks.
So how do we learn from our experience? What kinds of experience are relevant and necessary? Can we be fluent in everything? What is a social media expert?
Here are the primary disciplines of social media as I see them:
1. Search Engine Marketing
2. Email Marketing
3. Content Marketing
4. Social Media Marketing
And if you don’t have a “client” for these services, how do you get experienced enough to sell yourself as at least competent in using the tools? The quick and easy answer is, “do it for yourself.”
Got a blog, promote it. Check your Google Analytics and see if you can move your organic search success up the ranks. Run a Facebook ad, learn the system. You can pay “per-click” and limit the budget to $5. That’s pretty reasonable. And then keep writing good content and see if you can up your readership, your stickiness (how many people subscribe or return to your blog – “returning vs new” on your Google Analytics).
So don’t tell me you don’t have experience. Tell me what experience you do have. It’s up to you to get it.