In the emerging field of social media marketing, as we begin to define the goals and achievable results from word-of-mouth marketing and how we actually track a LIKE to a SALE, you are only as good as what you have done before. Real world experience, succeed or fail, is the only way to earn street credibility in the social media field. “What have you done?” is the first question any new client asks.
So how do we learn from our experience? What kinds of experience are relevant and necessary? Can we be fluent in everything? What is a social media expert?
Here are the primary disciplines of social media as I see them: (see The Quick Course in Online Marketing for a deeper explanation of these topics)
1. Search Engine Marketing
2. Email Marketing
3. Content Marketing
4. Social Media Marketing
And if you don’t have a “client” for these services, how do you get experienced enough to sell yourself as at least competent in using the tools? The quick and easy answer is, “do it for yourself.”
Got a blog, promote it. Check your Google Analytics and see if you can move your organic search success up the ranks. Run a Facebook ad, learn the system. You can pay “per-click” and limit the budget to $5. That’s pretty reasonable. And then keep writing good content and see if you can up your readership, your stickiness (how many people subscribe or return to your blog – “returning vs new” on your Google Analytics).
So don’t tell me you don’t have experience. Tell me what experience you do have. It’s up to you to get it.
Here’s my resource and learning page for social media: Social Media for Business
Some more for your LEARN box of social media:
- Now It Is Personal: American Airlines Customer Service & Emergency Policies @AmericanAir
- My Gaming Brain: What I Learn, Learned, Am Learning Playing Games
- Dell’s “New Way to Shop” for Computers? WHAT? #FAIL
- Who Are You Eating With? Notice Who You Are Inviting To Lunch
- Working Nights and Weekends: Social Media, It’s a Trap!
- The Simplest Path is the Best: Occam’s Site Map Strategy
- What’s the Status of the $300 PC In Today’s Marketplace?
- iPhone 5 Review, Kinda-Sorta-Not Really
- Words vs. Design: What is Content, What Is Information Architecture?
- When a Social Media Blogger Goes Dark. What’s the Problem?
- The Complete Google+ Page
- Metrics & Learnings: Little-Blog Analytics – 2012 Mid-year Reporting
- There is Never Enough Time To Get Everything Done: So… What’s Your Plan?
- You Don’t Have To Start Learning Google+, But You’re Gonna Fall Behind
- Authority and the Speeding Train of Project Leadership
- Positive Forces: Delayed, Deflected, Divorced, Distracted, But Not Deterred
- Plussing or Dividing: How Are You Showing Up in the World?
- Dear Graduate – a Toolkit for Learners and Job Hunters
- Expert Not Found – Social Media is About Being a “Student” not a “Guru”
Most people don’t really enjoy being mean; they do it because they can’t help it. (from Graham’s Hierarchy of Disagreement)