2 thoughts on “The ROI of Social Media – It’s Easy, Right? (return on investment)

  1. A very sensible analysis of social media ROI. A key thing is making sure you metrics are tailored towards you brand and your objectives.

    I am however, often concerned when people use formulas to generate a figure for ROI. Gains can be more than simply financial, as you say.

    1. ROI formula is quite simple. Applying it to social media or any online marketing is more of a challenge. And the Returns can be more than simply income.

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