"The point is, in the big picture, no one is going to look after your career for you, but you." --from Erin Malone on Boxes and Arrows in 2004
Are you thinking about starting a blog? Are you working, leading, exploring social media as a career? Okay. So if I Google your name, or your Twitter ID I'm going to find... what exactly?
It is clear that being effective in social media means maintaining that creative curiosity and desire to learn and try new things. So spending time everyday reading, researching, writing, and pushing your own knowledge envelope is of critical importance. You also have be clear about your core strengths and not get too distracted by all the tools and trends clamoring for your social attention.