Why Dell and other PC manufacturers should follow Apple. Remember the old marketing adage KISS? Keep It Simple Stupid. It seems like some PC manufacturers are working overtime to keep it…
Being the distant 3rd in the PC market is a hard place to be for Dell. And now that Michael and Co. have wrestled the company back from shareholders, they…
Dell won our hearts and minds by establishing their brand as the LOW COST LEADER. Dell is the Walmart of computers. Unfortunately in the big business marketing of computers, the cheaper parts and cheaper manufacturing specs leads to higher support and service calls.
Dell is a proud brand with a long heritage of value and performance. Why then, yesterday, when I was walking through Office Depot did I see one of the newest Dell's, admittedly an Apple Air clone, without a Dell logo anywhere?
DEALS. Dear Dell, if your service business is based on deals and discounts, you've got a bigger problem ahead. And you don't have any first strike advantage this time, there are a lot of companies in the services space.
The API-sucking apps for Twitter are seriously where the fun begins and ends with Twitter. The network is cool, the followers (though I hate that name) also cool. But the apps working the network is where the real innovation is happening. What has Twitter proper done lately in the way of innovation? Fail? And did I read recently that 90% of Twitter's server load is due to API calls and not people on Twitter.com. So where will Twitter.com, or Biz and Co. at Twitter the company, add value?
UPDATE 3-19-18: Today Dell posted a very green item on LinkedIn. An update to the story below from 2013 on the Legacy of Good that Dell believes will resonate with…
Social media is about transparency. If The Cluetrain Manifesto taught us anything it is that the public will talk about the truth regardless of what the company or person wants the public to talk about. I am engaging in that true talk. And as I say elsewhere, *MY COMMENTS ARE ALWAYS OPEN.*
It gets to the point that you no longer see words like DEAL, and "Limited-time" from them. Not every sale has to be URGENT.
Today DELL stands on the brink of either reinventing itself and it's revenue model, or collapsing under the weight of it's own bad decisions. Imagine if DELL could find that visionary to lead them into the next technological age. What's beyond the phone and tablet? What is BIG business going to care about in 5 years?