I will admit, I like my MBP with 16 gigs of ram and a hot i7 quad-core processor. Rarely am I waiting on my machine to catch up with me. And I do push things all the time. Like editing articles or promoting client’s products, while watching a tiny window of the new Colbert show. Is that bad? Am I missing something?
The picture above would only be possible on some of the most powerful Windows machines. And even with Windows 10, there is this fundamental difference between Macs and PCs: the mac was designed by creative people to allow your creativity to shine. Even the file system is creative. And yes, Windows has caught up in most of the basic UX and UI functions, like building your own start menu, or seeing previews of apps content before you open the app. But the experience on a mac is just different. And the scene above, would not have been intuitive on a Windows system. On a Mac you just forget about the computer and open, resize, close, launch, delete, edit, save, post, share, things with abandon. And on this machine, this hot slab of milled aluminum on my lap, there are very few limits.
So while PC manufacturers are struggling to hit their margins on machines in the $500 range, apple has settled for a smaller, more lucrative slice of the consumer pie. And sure, Dell, HP, and Lenovo might sell more units than Apple, but look at their bottom line.
The point is, when you’re going for low-cost at all-cost you’re going to end up with a machine that can’t keep up with your ideas. You’re going to have pointing devices built-in that look just like the MacBook’s touchpad, but they sure don’t function like it. That’s why you see so many laptop users carrying around their extra mouse. (I know I do.) If it’s all about the performance and usability, and you have a choice, the extra $500 you might spend on a Mac will do wonders in keeping that system vital and productive for years to come.
This MBP is over three years old. And while I’d love Apple to update the form factor and give us even more power, I’m not in any hurry to jump to what’s next. That’s because this machine feels and performs better than any PC I’ve ever used. And why is it that Apple’s new OS releases are focused on performance and productivity rather than innovation? Apple’s releases every two years of so, tend to make even existing machines feel faster. Windows often goes the other way. You get the new Windows system and you need a new, more powerful machine. Apple does things differently. They think about the user first. Of course, they’ve got some margins to play with.
Oh, and Windows 10 is proving to be a bit of a problem for the PC world as well. Seems the new Windows does run better on older machines. And so people are using Microsoft’s free upgrade to update their machines rather than buy new ones. This is going to be a problem. The enterprise market for technology depends on a technology refresh every 2 – 3 years. But what if Moore’s Law has finally come true and not only can you not get a faster CPU, you simply don’t need it. The imaginary boost that Windows 10 was going to provide to PC manufacturers is not happening yet. People are taking the free upgrade and using their older machines.
My HP Folio is a very nice MBP clone running Windows 7. I’m happy that my employer maintains it for me. And other than a bit more memory, I’m not jonesin for a new laptop. Sure, I’d take Windows 10 if I could be assured that things would still work as needed. My company has very intense security protocols and the adoption of Windows 10 will be a much more considered transition. And that’s fine. The computer is not broken. But it’s also, not a Mac. And we know that transition wouldn’t make sense for all but the most agile startups and creative shops.
I do wonder when I’m remoting-in from coffee shops around town, why 90% of the computers I see are Macs. Oh, it’s because if you’re going to pay for your own laptop, you’re going to buy the best. Nobody drives a Ford Fiesta when they could afford a BMW. Believe me, when you get used to high-performance computing, it’s very hard to go back to Windows.