Five Key Email Marketing Trends - 2014 ExactTarget 1. Advanced Personalization 2. Triggered Sophistication 3. Smart Rendering 4. Unique Voice 5. Inspired Fundamentals
If you've been working in the digital marketing space for any length of time, the results I'm going to show you will come as no surprise. IF you follow trends,…
Social Media: It's not what you've done, it's what you are doing that is interesting. // And then accurately measuring those results. THEN you MULTIPLY the success and DIVIDE the failures. Simple math, but the equations are harder to put together.
I think I'll give my business to Constant Contact. At least they're open for business. And I already know how much they are going to charge me. I'll just tell my client that Exact Target was too expensive. Unless I hear from them before Monday. [What are the odds?]
Social Business ROI (2-slides courtesy of Kip Bodnar of Hubspot) How to use social media to build business leads and generate ROI.
It is clear that being effective in social media means maintaining that creative curiosity and desire to learn and try new things. So spending time everyday reading, researching, writing, and pushing your own knowledge envelope is of critical importance. You also have be clear about your core strengths and not get too distracted by all the tools and trends clamoring for your social attention.