There are a few things that really piss me off about Facebook. Organic reach is #1. If Facebook is a platform for connecting with others, why does Facebook only show…
YES: Be more interactive on Facebook and Facebook may begin to look a bit more like it used to. Fewer ads more friends.
How are you using Facebook? How would you like Facebook to change? Can you make changes in your behaviors and habits on Facebook that would enhance and improve the experience of others?
Behave as casually on Facebook as you can. Think of your brand in terms of your personas and then post as if you're a "friend" rather than a business. That's been the plan with Facebook for a while now. Then if you have something you really need to promote on Facebook, PAY.
With billions of users, even a 10% Facebook Pro adoption rate could generate significant revenue. And for those who didn't want to pay, Facebook Free would still be supported via advertising and post boosting.
Folks, WHY DO YOU LIKE A BRAND OR AD? (Nike, I get. Hanes, not so much) Enlighten me. And then let's get the UNLIKE button approved. Or the LIKES page, where I can reconsider my VOTES and turn some of them off again. I know Facebook is not listening, but it's fun to make noise about it any way.
Keep PPC in your toolbox. It's fast. It's effective and the results are real-time and real-world. So while the PPC AD might be dead as a revenue stream, it's the "click to buy" part that is broken. Hopefully you're not trying to convince your client that buying PPC ads is going to drive their success on Facebook. Because f-Commerce is still mostly myth. But PPC is alive and well.
So you want branding on the web. And you want exposure on Facebook and LinkedIn, but you don't have much of a budget. Here's a neat little tip that may put you in front of some eyeballs and not scrape your wallet clean. Here's a little something I call THE ZERO AD.
o it costs about $20 to set up an initial facebook advertising account. And from there you can use their tool to build your own failing campaign. It's nice how they give you all these really cool metrics about views vs. clicks. And make sure you set it up so you only pay for clicks. Something like 0.03 per click will do you for a long time.