There are a few things that really piss me off about Facebook. Organic reach is #1. If Facebook is a platform for connecting with others, why does Facebook only show…
Even in the business of social media marketing we are not so sure what facebook is good for. A huge percentage of that time that people spend on facebook is playing FarmVille and other "social" games. And quite frankly those people have zero interest in your small business offers.
In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain elusive. eBusiness professionals in retail collectively report little direct or indirect benefit from Facebook, and social networks overall trail far behind other customer acquisition and retention tactics like paid search and email in generating a return on investment.
But as the services and add-ons to Facebook (apps, games, plugins) get more and more power hungry, the servers are having to work harder to deliver a single page, even if that page does not use any fancy tricks. So now Facebook is becoming frustratingly slow. And it's not just me that's noticing. A Google search of "facebook performance problems" reveals quite a bit of data suggesting the growth issues are not new. But when the numbers of users become surreal (500 million) you can't just throw more servers and hard drives at the problem.