Tag Archives: facebook

Fingers Up To Facebook's Filter

Facebook Fails: The Series Continues

Facebook is the best we’ve got, and still… It’s awful and getting worse. As Zuck and Co. continue to squeeze as much monetization as they can out of the 2 billion daily users, we’re left with not much more than a birthday calendar and a platform for advertising. And if that’s not enough, that same advertising we see on Facebook uses technology to track us around the web and show us the same ads, because somewhere a social signal gave them the idea we were interested in a specific purchase.

Facebook Fails is my collection of issues, one at a time, that I’ve had (am having) with Facebook over time. I started this a long time ago, but I thought the historical information would be interesting as well. So here they are in chronological order, FACEBOOK FAILS: The Series.

  1. Death of Organic Reach on Facebook 2016
  2. What Facebook Reach Looks Like with 2,000 Followers
  3. Why We Keep Using Facebook: The Good, The Bad, The Fail
  4. Facebook Reach is Pay-to-play
  5. Take Back Facebook: The LIKE Cycle vs. The Dead Pool
  6. Top 3 Facebook Fails that Make My Blood Boil Daily
  7. Facebook’s Community Value is 0.25
  8. I Might Have a Problem with Facebook: The Love Hate Relationship
  9. Nudging Facebook Back Towards Friends
  10. Facebook Philosophy: It’s How You Choose to Use It
  11. Facebook Angst: Are We Just Whining or is Facebook That Bad?
  12. Facebook Business Pages: Why I Killed My Page, and Have Now Rebooted It
  13. POV: Facebook’s Gonna Make You Pay, Because They Can
  14. Social Advertising Benchmarks: Facebook
  15. Tired of Facebook Even After a 99 Day Hiatus
  16. Top 10 Things I Miss About Facebook
  17. Facebook Is Down: *die* Facebook *die*
  18. If Not Google+ Where Will We Find a Facebook Alternative?
  19. Fixing Facebook: Facebook Pro vs Facebook Free
  20. What’s Your Facebook eCommerce IQ?
  21. How to Fix your Facebook News Feed
  22. Why Do You LIKE Brands on Facebook?
  23. Facebook Brand: Your Customer Service is on Facebook
  24. Resetting Facebook: Expectations & Priorities vs. Procrastination

Resurfaced Posts from the Facebook Fail Archives

  1. Hello Facebook, I’m Home
  2. Please Be Careful, Facebook wants Your Information to Remain Safe
  3. A Friend Request Works Just Like a Friending
  4. Only Friend People You Know Personally on Facebook
  5. Facebook’s Mostly Just Friends Filter
  6. How Facebook Filters Everything
  7. Keep Your Filter Off My Friends, Facebook
  8. False Security on Facebook
  9. My Snark-free Future on Facebook

Slideshare Presentations:

  1. Facebook Fail #47: Just Show Me
  2. Facebook’s 12 Deadly Sins
  3. Neo-Facebook, One Site Simplified
  4. Facebook’s UI Simplified

Join us as we explore how to improve Facebook or leave it behind for good.

John McElhenney
@jmacofearth (also seen on Google+: jmacofearth)

A few of the networks you will find me on:

  • linkedin – the professional networking and contacts social site
  • twitter – the firehose of sharing (mostly social media, funny, and odd political)
  • facebook – recently launched uber.la facebook page
  • google+ – gathering all that’s googled in one place
  • pinterest – what started as fashion sharing is rapidly becoming the visual delicious
  • my Amazon Author’s Page: John Oakley McElhenney
  • my about.me/jmacofearth page < way more connections then you’ll ever need about me

What Facebook Reach Looks Like with 2,000 Followers

Let’s get real with the appalling numbers from Facebook.

On an account I started a long time ago, I have 2,126 likes, or followers. Now let’s see how the organic (non-paid) reach looks for an account this size.

99-reach

So for a hot topic, POLITICS, this Facebook group gets an average reach of 50 – 70 views on an account with over 2,000 followers. How’s that math for ya?

3.5% reach. That sucks. Without paying for views, Facebook’s organic reach is a non-starter. It’s fun for play (as I’m not trying to make any money off this account) but you can see, if I wanted to REACH my 2,000 followers I’m going to have to boost a post.

Screen Shot 2016-03-08 at 8.49.45 PM

And once in a while you’ll have a break out hit, meaning it got shared by a few people with large followings. But other than that, you’re Facebook reach is all about frequency and nailing the topic that your followers are interested in.

Your mileage may vary, but the days of 20% organic reach, of just a few years ago, are long gone. Today, building an audience on Facebook is more about building the group you can pay to reach when you have a post you want to boost.

@jmacofearth (also seen on Google+: jmacofearth)

SEO is Dead. Is SEM Dead Now Too?

Screen Shot 2016-01-28 at 12.33.45 PMLet’s get our terms straight first.

SEO – search engine optimization
SEM – search engine marketing
SMM – social media marketing
Social Marketing – PAID social marketing – paying for reach on Facebook and other networks.

SEO is dead primarily because the Google algorithm has changed to value currency and relevancy over keyword density and keyword metatags. Sure, there are still a lot of companies making money doing SEO, but you can pretty much do it yourself, or your marketing team can do it, with a bit of information. Services like Wordstream, Hubspot, and SpyFu, give all of us hacks the ability to do a descent job of SEO without hiring an expensive firm to do it. And really, the mechanics of SEO are quite simple. If you’re using WordPress for your platform, just make sure you’ve got a good all-in-one SEO plug-in and then pay attention.

The biggest part of SEO is understanding what topics you might have some authority in. Making sure you’re hitting the right topics with the right frequency. Keeping your content fresh. And publishing new content on your coveted topics on a regular basis. There you go, I’ve just saved you a lot of money by telling you how to optimize your web publishing for Google and other search engines.

SEM is a slightly different beast. SEM (not paid social marketing) is about creating great content (See SEO tips above) and then selecting the right social platform for distribution. The problem with SEM today is Facebook has all but shut down organic reach. A common percentage of reach these days is between 1% – 3%. That’s bullshit, but that’s the way it works on Facebook, LinkedIn, and it starting to get worse on Twitter too.

Today most SOCIAL influence is paid for. It’s not that the work you do with SEM doesn’t pay off at some point, it’s just not going to bring in the expected results without some ad dollars to get your reach into a range where you will see noticeable results.

Do you need an SEO firm? No. Do you need an AdWords or Google Advertising specialist firm managing your account. No. (Unless you are managing thousands of terms and make microchanges on a daily basis. And even then, you just need a good AdWords tool, not a consultant.)

Do you need to keep putting time and effort into SEM? Yes. Yes, but you need to add money to the equation to see the benefits.

Let’s do social smarter and let’s put the SEO money towards some good Facebook boosts of posts that are already getting some results in the free zone.

Reference: eMarketer Search Engine Roundup

John McElhenney
@jmacofearth (also seen on Google+: jmacofearth)