To a small blogger, like myself, a single post that generates over 1,200 views in two days is amazing. It's not Viral with a capital "v" but it's certainly viral.…
Get your real-time metrics under control and do some real-time responding and let me know what happens. What's your favorite real-time tool or technique for increasing your reach and influence?
And make sure you are doing all you can do to keep the 90% of your traffic around to engage with more of your content and perhaps fill out a contact form or subscribe to your RSS feed. It's the New Visitor you are trying to turn into Returning Visitors.
Often we are so caught up in the "metrics" we forget that it is a rear-view, it is what happened. We have to understand and keep our eyes on the competition who might be coming up behind us, but our real challenge is the open road ahead. WHAT ARE YOU GOING TO TRY NEXT?
These are my opinions only. Please feel free to let me know your thoughts, here on the blog or via email. Here is what's most important about starting up your…
You've got to find your voice, and quick. And you find your voice through writing, a lot. And you should set up what you think your goal is for your…
When we look at the same dashboard day after day we become desensitized to the changes that we should be paying attention to. It might be good to look into a couple of different microscopes.
While Google Analytics is free and very comprehensive, sometimes we just need to understand the basics to make an impact on our business. In this video I go over the basics to get you started on optimizing your website, increasing the value of your content, and ultimately getting your content to perform better on the web. My goal is to provide quick hit information to help improve your online marketing and social media programs. If I can do it in less than two minutes then I've met my objective and hopefully provided you with some information you can use immediately.
Social media marketing can get downright discouraging sometimes. Lots of effort, no noticeable ROI. So to give yourself as much encouragement as you can, as well as doing your social media work more efficiently, we turn to metrics. Where are people coming from? (findability). What are they doing when they come to our site? (content & structure) Did they read more than one page? (bounce rate) Where to they go? (exit data) Will they ever come back? (new vs previous visitors)
The big big big client, that I can't talk about yet, doesn't read my blog at all. The CEO could care less about my Twitter followers or tweets. What the "focus of my next few months" client cares about is my history of success in online marketing. He doesn't want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.