So the real trick is to figure out how to ask this question for REAL, for your networked friends. To become a connector, someone people think of when they need an additional resource. You want to be that resource for others. And you want to give these "real" referrals without any expectation or ask that they pay off for you. // The goodwill and intention is the thing. And making your network happier. Adding value to the people you value most in your business network, that's the best way to unlock new business opportunities.