Engagement: social happens when the customer initiates a contact ("goes social") with your company. If there is no one home, at the question or challenge goes unanswered, the social engagement is a failure. The numbers indicate that 70% of brands leave questions unanswered. The lights are on, somebody started a Facebook page or a Twitter account, but no one is paying attention.
It's been a wild year. If you are a reader, I'm glad you've ridden through it with me. If you are new to uber.la (approximately 83% of you) let me take…
BOTTOMLINE: Pinterest, thanks for the wakeup call. People like sharing photos and Facebook is too cumbersome to do that simply. I don't want everyone IN my Face-book. Follow my PINS sure. // What's next for Pinterest? Unknown. // What's next for NEXT-PIN sites? Sky's the limit.
Are you thinking about starting a blog? Are you working, leading, exploring social media as a career? Okay. So if I Google your name, or your Twitter ID I'm going to find... what exactly?
Don't be fooled if G+ isn't showing up in your metrics. Just keep looking. GA still seems to be the most comprehensive stats package. // Know your stats. What's trending today may not have even shown up on your stats window yesterday.
Pinterest is really about sharing an idea, a picture, a whim, a fancy. The transaction behind that idea is a long way off in the mind of 99% of most PINNERS. The IMAGE and the PIN, that's the entire point of Pinterest. A BUY NOW button might just kill the whole thing. We shall see, won't we?
Pinterest is interesting to watch. I am participating to see if there will eventually be any "value" in the PIN or the Pin Board of great content. Today, if you are working with a limited budget of time or money I would say Pinterest is of most interest when you are in Women's retail. Everyone is is PINNING away like made, and nobody is actually going to the site that was PINNED.
So is the current rage towards ever-lengthening infographics going to end? Let's hope so. But in the mean time let's agree that if the image and the data don't fit together, perhaps you're better off going with a pretty chart from Excel rather than trying to fashion an infographic.
If Pinterest doesn't make itself useful to their users in some way, other than "cute" sharing, it might do fine in the cute cat category, but it won't have much more of a market impact than they Nyan Cat did. Sure, it's HUGE, but for and about what exactly?
The downside of this approach is the Pin Board is not sortable. So your navigational systems are very flat. And with the current UX the user must bounce back and forth from the Pin Board to the various Pins. I have written a post on fixing that problem with simple back and forwards arrows on the PIN page itself.