Let's get our terms straight first. SEO - search engine optimization SEM - search engine marketing SMM - social media marketing Social Marketing - PAID social marketing - paying for reach on…
1. Real-time trends 2. Evergreen content 3. Use the hits 4. Focus on NEW visitors
Know your overall referral stats cold. Understand the trends and where your WINS are with SEO and Social Media Marketing.
You can start by learning all you can about what makes page rank, SERP position, and other search performance metrics go up and down. And most importantly by understanding which search terms are actually generating the leads, sales, or goals you have set for your company.
If half of the eBooks and downloadable "definitive guides" actually contained the HOW-TOs that we need to get results, well... we'd all be experts and rich.
While Google Analytics is free and very comprehensive, sometimes we just need to understand the basics to make an impact on our business. In this video I go over the basics to get you started on optimizing your website, increasing the value of your content, and ultimately getting your content to perform better on the web. My goal is to provide quick hit information to help improve your online marketing and social media programs. If I can do it in less than two minutes then I've met my objective and hopefully provided you with some information you can use immediately.
Easy. Know the search volume, do some searches yourself on your subject matter. The DO optimize your SE content (a single WordPress plug-in will probably provide 90% of what you need to include for SEO). And DO use the more popular phrases and words if they are interchangeable with less popular words. And then, the most important and challenging task: WRITE KILLER CONTENT!
Client: Your Honeymoon Guru , Skip Neal "I have got to show immediate value and improved business results when working with a small business client. They can't afford to test…
Get your content in order and you will increase your visibility. Learn more about your visibility and you can craft better content.
SOCIAL MEDIA LAW #1: Nobody forwards boring content, unless they are paid to. If you are selling something online and have good visibility to your conversion metrics, PPC may be the best competitive strategy you have.