Often we are so caught up in the "metrics" we forget that it is a rear-view, it is what happened. We have to understand and keep our eyes on the competition who might be coming up behind us, but our real challenge is the open road ahead. WHAT ARE YOU GOING TO TRY NEXT?
It's not always easy to put the ROI in a direct line correlation to the LIKES on facebook or the followers on Twitter, but with some proper analytics the story of social media's success will become easier to justify. The CEO may not understand how "activity" equals revenue. It is our job as social media strategists to prove that value and in doing that, sustain the support for the social media outreach program. The sales pitches need to stay internal to the corporate executives and not become the pseudo-social "voice" of your company.
This social media stuff is a lot of work. And often a lot of work without tangible rewards. So what do we do it all for? When this question really…
Reporting my mid-year metrics, sharing my Google Analytics for 2012 thus far. Social media referral statistics.