"I'm adding valuable content about how to do the business of social media." In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.
Getting social media to 8 steps, 5 goals and 2 wins - the infographic
I heard it again today, "We all know everything, right?" The person asking me the question was making a point about trying to encourage businesses to put money into social…
We create content as posts, news stories, press releases, but we often don't think of the other ways we can socialize our creative ideas beyond the traditional web. In this video I show how using multi-format content across more social networks can increase the potential for your successful growth.
Clear objectives are important to understand what you are wanting to accomplish with your social media program. Also making sure you have the resources (time and people) required to respond should the social part of your program take off.
A social media strategist can help you set goals and maintain a focus on your social media Return. Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook's 0.03% rather than finding and concentrating on the most effective social platform for your business.
By setting clear objectives and putting clear Google Analytics and reporting together, a good strategist can set up your Social Media campaign for success. Social should be a part of every business objective, and I can show you how to achieve a solid ROI on your marketing efforts by including social media.
Contributors and creators are going to be your best bet for becoming influencers or evangelists. Make sure you are taking care of these folks in your community strategy. Treating all of your audience equally is a strategy failure. Know what each of these groups is trying to accomplish on your site, and make sure you simplify the path to THEIR goal, which is not always the same as YOUR goal. But that's the social part. A conversation not an advertisement.