Everything we do in digital marketing hinges on the contact and release of personal information by the potential customer. Even if that information is only an email address, we've got to make contact in order to follow up on the transaction, or take the transaction to the next stage in the sales funnel.
Today social media is like desktop publishing was in the 9o's and web design was in the 2000's. Anyone can do it, the cost barrier to entry is low, and it's easy to get set up and pitching for business. Everyone is a social media strategist. It's probably the most overused title on Linkedin. And it's meaningless. I've used it. I still use it. Job descriptions are full of Strategist titles. But it's cliché and not very helpful in defining a role or responsibility.
"I'm adding valuable content about how to do the business of social media." In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.
Getting social media to 8 steps, 5 goals and 2 wins - the infographic
Digg Is Done: The Death of a Social Media Icon Top Three Tools of Digital Marketing: Social Media is a Distant Third Twitter Hacks and Twitter Killers Death of the…
We create content as posts, news stories, press releases, but we often don't think of the other ways we can socialize our creative ideas beyond the traditional web. In this video I show how using multi-format content across more social networks can increase the potential for your successful growth.
Clear objectives are important to understand what you are wanting to accomplish with your social media program. Also making sure you have the resources (time and people) required to respond should the social part of your program take off.
It's more of a warm fuzzy than a "win." Last week, when I got an email from Slideshare.net saying the popularity of my presentation, The Return on Cats: The ROI…
Keep PPC in your toolbox. It's fast. It's effective and the results are real-time and real-world. So while the PPC AD might be dead as a revenue stream, it's the "click to buy" part that is broken. Hopefully you're not trying to convince your client that buying PPC ads is going to drive their success on Facebook. Because f-Commerce is still mostly myth. But PPC is alive and well.
A social media strategist can help you set goals and maintain a focus on your social media Return. Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook's 0.03% rather than finding and concentrating on the most effective social platform for your business.