The most important work I have is being a great parent. Everything else I do is in support of that goal. And if my writing is offensive to a potential employer, I hope they Google me before hiring me and upsetting a lot of my life with unnecessary drama.
"I'm adding valuable content about how to do the business of social media." In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.
We create content as posts, news stories, press releases, but we often don't think of the other ways we can socialize our creative ideas beyond the traditional web. In this video I show how using multi-format content across more social networks can increase the potential for your successful growth.
Often it is my "deck" that goes to my bosses boss, the VP of something or other and my slides are left to sell or fail. All alone. No reality distortion possible. No influence of my energy, my excitement.
So as part of my work, I am constantly flittering around between the four systems above. It can get a bit schizo at times. And it can feel like I'm not accomplishing much. And then along comes a customer testimonial, that hits the sweet spot and you get 500 referrals in a week, with a bounce rate in the low 40's and maybe even a conversion or two. And that's what you can show the CEO when he starts firing off questions about his Google Analytics dashboard that shows that social media is not really moving his needle of success.
Social media tools, free as they are, fuel the fools gold rush at an even higher levels. If you've spent any time on Twitter lately you know what I am talking about. Separating the nuggets from the rest of the stream is getting increasingly difficult. I literally delete more than 100 followers a week because they are porn dealers, seo scam artists or Twitter-bots. These are people who are latching on to me in hopes of snagging some tiny flake of my reputation and tricking someone who follows me into following them. And new Twitterbot tools are coming out daily to help folks who want to JAM the STREAM with NOISE.
1. Discover who you are and how you relate to your community 2. Reveal how your community relates to you 3. Listen to your customers tell your story 4. Connect your inner circle of communities 5. Cascading communications in tiers
Twitter is the new email. It's not so much micro-blogging as mass Instant Messaging. The great part about an application like Tweetdeck, is you don't miss anything. I am not tied to my computer watching Tweets and Hours go by. I log into my Tweetdeck several times a day and here is how I play it.
RULE #1 Make the Title of your post relevant, clear and meaningful. If you are going to be cute, make sure you get the clear message accross as well. Otherwise, why bother posting it. Unless you are Guy Kawasaki or Steve Jobs, I am not likely to browse your "Link Summary" posts. EVER.
the Twitter Formula: TS = FUD (Twitter Satisfaction = Following good tweeps, Unfollowing shallow tweeps, Discovering new tweeps)