If you could tap into a blogger/influencer network for baby clothes as simply as you could place a $10,000 ad buy on Babies-R-Us, we'd have a growth model that could bring influence into the digital marketers toolbox. As it is, setting sail into influencer marketing without a plan or a platform is risky at best and terrifying to most business. The examples of social gone wrong, outweigh the examples of winners.
I hope Klout recovers from the recent backlashes against their unauthorized Klout scoring and predatory "Invite to Klout" practices. Because I do think Klout and the Klout Chrome plugin are very valuable tools. And they will evolve, hopefully for the better. I'm a critic because I care. I want Klout to get it right, because so many have failed and are failing in this space.
I'd love to see Technorati return to it's former glory, but it's going to take some serious social campaigning. Or perhaps KLOUT could buy them and incorporate their years of work into the K-score. Or better yet, Technorati could come out with their own BADGE and REWARDS system. I might just have to make my own, for now. (grin)
So if Technorati no longer holds the "reputation" and "authority" for blogging who does? Is it simply a matter of how many pages or listings show up in Google? Does delicious.com factor in? Hubspot?When looking for reputation management and blogger authority, where do you go to learn of new writers and content with value?
The for Tiers of Cloud computing according to Cisco are: 1. IT Foundation; 2. Infrastructure as a service; 3. Platform as a service; and 4. Software as a service.
And the real question is, IF YOU DON'T HAVE TIME TO BLOG, what are you doing with that time? I would argue that A BLOG IS MORE IMPORTANT THAN A RESUME in today's job market. If you don't have an opinion about what's going on around you, perhaps you don't have a perspective at all. And that's not good. People are hired for their perspectives as well as their track records.
Technorati has fallen far in the rankings of web relevancy since Twitter has bulldozed into the public attention span. What once was the benchmark for authority and all things blog, Technorati has struggled recently to pull up out of the tech-no-rati or tech-literate strata and made it's presence known in the MSM (mainstream media).