Let others know you are alive and clicking To say the sloping off of my organic reach on Twitter is depression would be an understatement. Looks like in mid-February my…
Over the years I've learned to use Twitter differently. And during that time I've built a few accounts up to a nice following. My strategy is to keep the…
Twitter is a lot of work. Building a large following also takes time. But as you begin to get the rhythm of Twitter down and you master a tool like Tweetdeck to help you manage your flock, you'll begin to see how it can become valuable.
Twitter ads have not been overly successful for me so far in any of the variations. I'd love to hear some case studies where Promoted Tweets rocked. Please send me the data.
Name another tool you can use during the course of any business day to drive 200 - 300 views to your latest post. Oh, and free. Let there be no…
If you don't know where your traffic is coming from you are marketing blind. And if you worry too much about where it's coming from, you might be marketing but producing less or sub-standard content. It's an easy mix, if you know how to look.
So as part of my work, I am constantly flittering around between the four systems above. It can get a bit schizo at times. And it can feel like I'm not accomplishing much. And then along comes a customer testimonial, that hits the sweet spot and you get 500 referrals in a week, with a bounce rate in the low 40's and maybe even a conversion or two. And that's what you can show the CEO when he starts firing off questions about his Google Analytics dashboard that shows that social media is not really moving his needle of success.
So, when you're playing with real-time marketing and the volatile temper of the American public, you'd better have your social plan well mapped out and your social SWAT team in place should things not go as planned.
How can I make your life and your work online easier? The first step is, you have to tell me what you are doing and what you'd like to be doing.
The state of Twitter today, in my mind, is still very mixed. Let's examine how Twitter can be used, and explore a few of the things that make it maddening for the new users, who are still abandoning at a 70 - 80% rate after 30 days.