So here's my question. if Guy Kawasaki was struck by lightning and taken to heaven, would his 1.4m strong Twitter account keep tweeting? I mean, I can't see why it wouldn't. Very little of the content is actually curated by Guy anyway. So at this point, Guy's Twitter account is more of a bot account than a human account.
And to take it to one more extreme, to illuminate the fallacy of these two gentlemen's delusion, let's imagine that they unleash the full-robo on all of their social channels. If we begin telling marketers and individuals that blasting 5 or 10 identical posts and tweets and updates to ALL of their social channels is okay, we're going to see a dramatic drop in the value of social media for all of us. So why stop at Twitter Guy and Chris? What's holding you back?
There are plenty of egregious practices being used in social media. But when the leaders and journalists behave badly, it's as if they are showing us the way. Do Guy and Chris believe we should all queue up robo-tweets weeks in advance?
If you agree, start asking these guys, "Why all the robo-tweets, Chris?" Or "Hey Guy, I used to like your content but now your team of tweeters is just sending out random crap hour after hour. Why are you doing that?"
90% of what they tweet is bullshit, repeated by auto-tweeting software, to achieve some empty financial gain. Thanks for dropping the ball and giving rise to the permission-based spammer. Yeah, yeah, I know I can always unfollow you.
I do believe there is a great number of uses for Twitter, even with the problems. If you learn how to use Twitter you can generate real traffic to your site and client's sites when you tweet about them. We need Twitter to do better, but we've also go a responsibility to do things better for ourselves.
But I feel like we tweeters and tweet-leaders have some responsibility to give the average social media newbie and enthusiast a few things they can do to stem the tide and push back the death knell.
For Twitter to make the transition into a real business platform they will have to get serious about killing porn, spam, and scammers on Twitter.
Why are the Twitter continuance rates so bad? Why do so many people try Twitter and then leave? Up to 80% of new Twitter users will stop using the service within a month. What's wrong with this statistic? Is Twitter hard to use? Part of the problem is definitely the spammers.
Just how bad is TRUETWIT? In the graphic above I was using Bluenod (a Twitter data viz program) to look at my Twitter community. And who shows up as a…