WHY TWITTER? My Client Doesn’t Need to Be ON Twitter, Right?

"I mean, Lance Armstrong, I get that. I am a biker, and I understand why people would want to follow Lance's tweets. But my client just doesn't need to be on Twitter, right? I mean, they don't really have anything interesting to say. Why would I "follow" them?" He was testing my knowledge a little and pressing me to make a case for Twitter as well. He genuinely wanted to know what Twitter could do for his client. But the key to the dialogue was this: He was not a Twitter-er.

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