Since they’ve blocked me on Twitter I can’t get an on-going look at the output of Chris Brogan and Guy Kawasaki, but a quick check-in from a different account reveals to distinctly different approaches to Twitter Spam.
Go check it out for yourself and see what you think.
Here’s what I noticed.
Guy Kawasaki has become click-baiter extraordinaire. Mixed in with 100 or so “funniest video of squirrel” type posts are his original value posts about social media or marketing. But they are usually not original thoughts, just retweets of social media sources. He’s lost all tether to the great brand he was. His 1.47 m followers on Twitter are merely a clickstream.
Spend any time on his feed and you’ll see he’s a bit like the National Enquirer and Buzzfeed wrapped together. And it’s a fact that the man himself is not behind the tweets, no he’s got a staff of tweeters. Not an issue, I guess, if you have become a bot rather than a human. I guess the Real Guy Kawasaki doesn’t have time for Twitter any more. Oh well, what a loss.
Chris Brogan is still repeating and repeating and repeating. And while I’m sure his “offers” and “contests” are good, I’m sure they’re not that good. I think Chris does actually do his own tweets. And mixed in with his repeats
are also these type of narcissistic questions.
I guess that’s funny. And 7 people loved it, so who am I to critique?
And in the real world we’ve all got to make a living. So perhaps Mr. Brogan and Mr. Kawasaki are really showing us how it’s done. Errr. Wait. Do you really think either of these behaviors are honest and providing value? Or are they promo-bots? Mere shadows of their former selves? In Kawasaki’s case, he’s not even attached to this account any more. At least Brogan occasionally tosses in an original tweet to mix it up, even if they illuminate his self-importance.
These guys are kings of social media. They’ve written the book on being a Trust Agent and doing marketing right. And yet they fail to follow their own advice. Too bad for all of us.
- The Macintosh Way – Guy Kawasaki
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust – Chris Brogan
- The Twitter Way – Book One / LIFE: Twitter As A Way of Enlightenment – John Oakley McElhenney
- automatically without human input – The Daily Mail
- Spam, Spam, Spam: Twitter Arms Race – The Guardian
image: spam, twittermania.nl, creative commons usage