Do you understand the #UX or #UI implications of your WordPress navigation? Do you think it is important? What with all the syndication of content, landing pages, SEO, Adwords… Do you think the architecture of your site still matters?
I’m here to tell you with *100% certainty* and maybe some metrics, that your navigation does matter. A lot more than you think, probably. Let’s run a little experiment. I’m simplifying the TOP NAV of this site for a week. And then I will RE-Jigger it back to it’s extended form. We might learn something from the data. Here are my ideas.
Today’s nav (changed a few minutes ago) is uber-simple to make my POINT and FOCUS of this site more clear.
1. Business using digital marketing (Digital Marketer’s Tool Box);
2. To have Fun (Social Media Funnies);
3. To be a resource for small/medium businesses and other marketers trying to figure things out (post index) and finally;
4. to generate new business for my consulting practice.
Maybe I need to call it “Post Index” or “Site Map.” Either way, this nav is stripped down to the core. Perhaps it will stand out and be used more by first-time visitors.
Here’s the nav I will put into play next week at this time.
I’m not sure about the order. Facebook, Twitter, LinkedIn etc, then Strategy. But over all, the new one today is SIMPLE, the new one next week will be COMPLEX. And previously, for a year or so, I’ve had COMPLEX with a Strategic focus. Let’s try Facebook first.
My idea is based on several beliefs.
- Less is more, simple is better. Fewer choices means the visitor has less to confuse them. The intention of Uber.la should be much clearer.
- Top Navs are mostly ignored unless very clear and descriptive.
- Rather than use a tagline with my logo (like I used to do) let the content and the nav demonstrate my focus.
What do you have in your TOP NAV? How about that SIDE NAV? (We can look at the right-rail or left-rail design next.
I’d love to hear what’s worked for you in the past. If you’ve got metrics I’ll link to your page as a “resources” link.
Let’s Get Started: Simple Contact Form (no salesman will call, not an opt-in list)
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