10 thoughts on “Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?

  1. John,

    Clearly this guy you were talking to is one smart cookie. You'll have to introduce him.

    Just a few comments on your conversation:
    The VicSmoe (VCSMO) needs a sentence or two, and two less letters. “VCSO: Increase awareness and contact frequency through Social Media.” This assumes, of course, that you're selling to marketing people. “Salience,” that state of mind in which your prospects really “get” your message is a function of “frequency” and “relevance.”

    Social Media delivers relevance frequently.

    For the non-marketer, social media makes it easier to close prospects. Period. Bad social media creates noise. Good social media lights up the bottom of the sales and marketing funnels. It let's friends and acquaintances guide prospects through consideration process until they experience the requisite 7-10 impressions that makes it safe to buy.

    What can the VCSO do for you? Design for you the proper content (relevance) and proper manners needed to make each of the social channels work, resulting in the relevance and frequency that makes ANY marketing program effective.

    If you're reading this, it clearly works.

    Brian Massey
    http://conversionscientist.com

  2. Brian you look vaguely familiar. Did you work at POWERED.COM back in the day? Thanks for your amazing input and comments. Sooo… you're not quite as into the SocialMediaNinja idea? See I'm thinking I dress as a ninja for special events and conferences. And the handle fits nicely with your “scientist” thing. Thoughts?

    Thanks for the comments!

  3. Yes, as a matter of fact, I did work at that venerable and potential-laden firm.

    The Ninja thing could work, but you present it so subversively. I'd be nervous as a marketer if I my job was on the line. You need the two sentences first, then the hook should present itself.

    Ninja's been done, too.

    Consider building presonas of your ideal prospects. I can show you how.

    Brian Massey
    http://conversionscientist.com

    1. Well, I grabbed socialninja.me and socialninja.org (I envision an entire network of us) You could wear your ninja garb underneath the coat. And when things look bleak you could rip off your scientist identity and become a keeeler.

  4. How many of us struggle with “What we do”? We know what it is, but articulating it sometimes is such the challenge. Thanks for this story because I have been thinking about how I would explain what I do once certified in Inbound Marketing.

  5. How many of us struggle with “What we do”? We know what it is, but articulating it sometimes is such the challenge. Thanks for this story because I have been thinking about how I would explain what I do once certified in Inbound Marketing.

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