Facebook, love it, hate it, live with it. If you’re a marketer, you cannot do your job without some interaction with Facebook. Of course, you might be a B2B marketer and have very little to do with FB, but more than likely you’ve got to log-in to Facebook from time to time, even as a business person and manage some parts of the FB universe.
Here are my Big 3 Boners that Facebook does to irritate me nearly everyday.
1. Showing Every Notification of Everything by Default.
Dear Facebook, make notifications OFF by default. I know you are trying to make Facebook seem more interactive and inclusive. But for those of us who use it a lot, your “notifications” on everything is a real pain in the ass.
2. Notifications Every Time “You are Leaving Facebook” or “Reloading Facebook”
Yes, I get it. I’m leaving Facebook. That’s what happens when I click on an external link or load another tab in my browser. I’m leaving Facebook. Yes. Thanks. And turn off the newbie training wheels, won’t you. This is the interwebs, we get it. Click to leave site, or god forbid, reloading the page to return to the top of your news feed.
3. Power Editor and Ads Manager
If you’ve spent any time in the Power Editor, you will know there is nothing POWER about it. It sucks. Facebook purchased this app/software from a third-party and have done a fairly poor job of slapping the Facebook interface on top of it. The new Ads Manager is a bit better than it used to be, but Facebook’s Ad Tools are built for one of two types of people.
- Idiots who have no business putting together a Facebook ad in the first place.
- Business users who are trying to manage multiple accounts and multiple ad streams all at once.
Power Editor is the tool for the Facebook Advertising Professional. But it seriously sucks. You have to DOWNLOAD all ads before you can make changes (my guess is these are happening locally) and then you UPLOAD your finished ads. Again, I suppose this is so that teams all over the globe can work on single accounts and not overwrite each other’s work. But wouldn’t a LIVE TOOL be a bit more helpful? Something with a dashboard and the ability to have multiple people logged in at the same time. Hey get this: Working Together Remotely. Wow.
You think I am being sarcastic, but I am dead serious. The collaborative working environment is terrible in Facebook. And you’d think for a company making that much money, they’d get their developer and marketing manager tools squared away. You’d be wrong.