What's the value of creating YouTube videos of your business ideas? And if YouTube is the 2nd largest search engine after Google, doesn't that mean Google owns everything? Here are the current stats (60 days) on my YouTube Social Media Marketing in Less Than 2 Minutes Videos.
84% of businesses are going forward with their social programs. 10% think having a facebook page and twitter account and some interns tweeting is enough. And 6% of companies have the idea that "social" is failing as a business driver.
It is clear that being effective in social media means maintaining that creative curiosity and desire to learn and try new things. So spending time everyday reading, researching, writing, and pushing your own knowledge envelope is of critical importance. You also have be clear about your core strengths and not get too distracted by all the tools and trends clamoring for your social attention.
So get out there are network your stuff. And here's one last tid bit. Yesterday a single Tweet from a Twitter authority drove over 500 views to my site in less than an hour. That's traffic I can't pay for. But I can say thank you as many ways as possible. And you can bet I'm paying attention to that Twitter account. It was @tweetsmarter, and I'd suggest you get over there and check out what they've built. (My own social way of saying thank you.)
Here are 20 tips that I take for granted every time I write a post. But so many people don't do them, that I figgered I'd put it out there.
The path to blog relevance is long. But it IS a path you cannot afford to ignore. If you are already SET in your life and career (Mr. Jobs, Mr. Dell, Mr. Trump) then perhaps the view from your mountain top is already complete. For the majority of us who are still working to pay for things, I'd say sooner or later you have to start up the hill.
And finally, return to the shining path of honesty. Tweet as yourself, the GUY KAWASAKI. Change your password and don't let anyone have it. Let me follow YOU and ONLY YOU without relying on some arcane search filter to remove the chaffe from your wheat.