Fixing Facebook: Introducing Facebook Pro vs. Facebook Free

Fixing Facebook: Introducing Facebook Pro vs. Facebook Free

Facebook has reached a point of irritation with most users that we’d jump ship like rats if there was a better place to go, and if we could be assured that we’d get most of our friends to jump with us. And here’s why it has gotten so bad.

  1. Even if you ask for it, you can’t see all your friend’s posts without going to their profiles and looking at the walls, one at a time.
  2. Even if you ask for it, you don’t get all the updates from the businesses your following. Hello, this is the entire reason you follow a business in the first place.
  3. Facebook ADS suck. All of them. It’s not rocket science to figure out that nobody clicks on Facebook display ads. That’s why their click-through rates average 0.02. That’s bad, folks, really bad.
  4. Since going public Facebook is scrambling to figure out how to make money. And not the anemic income (by debt to profit ratio) they are making on advertising. We’re talking game-changing income. Facebook doesn’t have it. And squeeze more of our requested feeds out of our news feed is not the way to go.
  5. People are sick and tired of Facebook’s awful record on privacy settings, data sharing, and exploitation of all of our social activities.
  6. Facebook is the best we have right now, but Facebook sucks as a social platform.

Okay, so those are the problems, how do we fix Facebook’s money issue and our user complaints in one simple change?

Introducing Facebook Pro.

For $7.99 per month (less than you’re about to pay for Netflix) Facebook will actually give you what you want:

  1. No ads.
  2. You control your news feed. Who you see or don’t see, frequency, and we’ll never change Most Recent to Top Stories again. Never. We promise.
  3. Full-privacy controls. Because you’re paying for our service now, we can give you back your data.

Yes, sure it’s piracy, but would you be willing to do it? Would you pay a subscription fee to Facebook if they would let you get back to what Facebook was designed for in the first place?

Today, Facebook is an advertising platform. As the Zuckerberg plan is to squeeze more money out of us to show our updates to our friends and family, or in the case of business, to our fans and followers, the satisfaction with Facebook goes way down. You don’t pay, your friends don’t get the updates. It’s that simple. But today you’d probably pay to get rid of the ads, get the UPDATES to your full network, and give Facebook a revenue stream they can bank on.

And I don’t know, you do the math. With billions of users, even a 10% Facebook Pro adoption rate could generate significant revenue. And for those who didn’t want to pay, Facebook Free would still be supported via advertising and post boosting.

What do you think? What would you pay to clean up Facebook and put the social back in the biggest social media network we have? I’d love to hear your thoughts.

@jmacofearth (also seen on Google+: jmacofearth)

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