Four Laws of Twitter Reach: A Super-Quick Strategy for Twitter


The math on your Twitter reach is not encouraging. And if you’re using Twitter as a normal human being you probably tweet out your newest article or update a couple of times on the day it is published. There’s a better way. If you look at the analytics behind your tweets, you’ll see some startling and depressing facts. But it’s those facts that we will use to build our new reach strategy.

Here’s a typical set of twitter stats for my account. (I’m stuck at about 20,600 followers.)

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So my reach is not ever going to change much unless I get ReTweeted by someone with a huge audience or if I pay for reach. (More on why paying for Tweet Reach is such a bad idea.) What this tells me, is that of my 20k+ followers, at most, 1% or less of them is ever going to see a single tweet of mine. Well, that explains why so many people get discouraged with “normal” tweeting and the lack of impact it has on their business. And with most accounts hovering between 500 – 1,500 followers, well, the math get’s really bad at that level.

There are several things you can do to make this 1% reach work for you.

  1. You can tweet a lot more frequently.
  2. You can learn what tweets are getting engagement and craft new tweets accordingly.
  3. You can use hashtags to find new audiences.
  4. You can use hashtags to throw variation into your tweeting.
  5. Use a tool like Tweetdeck to tweet and respond to all RTs like a pro.

So if I do the math, and I get about 1% reach on my Tweets. How many times do I need to tweet in order to reach 15% of my followers? Needless to say, you can tweet the hell out of something and not really risk over exposing any of your followers.

And while I am vehemently against robo-tweeting, I do tweet top articles about 10 times during the course of the day. I use new hashtag variations, and original tweets to keep from being a robot. But again, I’m a purest.


  • Grow your reach by growing your followers.
  • Blast tweets all the time, you’re probably not reaching the same people.
  • Create unique tweets by using different hashtags as you go throughout the day.
  • Always tweet in real-time and respond to anyone that RTs or responds to your tweet.

And here’s my take on paying for Twitter Reach. Even on one of my best performing tweets, above, I’m going to get an estimated 6 clicks for $10. Ouch! That is as awful as it sounds.

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John McElhenney
@jmacofearth (also seen on Google+: jmacofearth)

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