Google Analytics for Online Marketing in Less Than 2 Minutes

Google Analytics for Online Marketing in Less Than 2 Minutes

While Google Analytics is free and very comprehensive, sometimes we just need to understand the basics to make an impact on our business. In this video I go over the basics to get you started on optimizing your website, increasing the value of your content, and ultimately getting your content to perform better on the web.

View directly on YouTube.

And for those people who don’t have the patience to watch a two-minute video here’s the hero slide that captures the three step process. You can click on it to see the larger version.

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My goal is to provide quick hit information to help improve your online marketing and social media programs. If I can do it in less than two minutes (minus my outtro) then I’ve met my objective and hopefully provided you with some information you can use immediately. See the Social Media for Business page for additional resources.

And if you ever need my help, I’m right here. Just ask.

John McElhenney

Link to the mobile version of my Visual Resume

This Post Has 5 Comments

  1. Just to clearify, in google analytics a bounce in not someone who was on the site for less than 10 seconds it is a visitor who came to the site and viewed one page then left. They could leave by hitting the back button, typing a new url, clicking on an external link on the page, etc.

    1. Thanks Tim, you are correct, I think I’ll add a note on the video in that section. 

    2. Hey Tim, what is it called, (a legitimate question) when the visitor stays less than 5 seconds and GA doesn’t even register the visit?

      1. So you know that they are coming but GA doesn’t register that they were on the site at all? That is called an analytics issue:).

        Likely your analytics are not properly installed on the page. Or they analytics code is taking to long to load causing you to not register a visit.

        1. Not exactly. GA has plenty of filters that are in-place to preserve their adsense pricing and click fraud. For those of us with smaller traffic profiles, we often lose a lot of “reads” do the GA numbers beast. The analytics codes are working fine, and Webmaster Tools shows no errors.

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