Is your mobile theme holding up to your audience’s expectations.
In the beginning most of my blogging was focused on a technology and marketing. A very male audience.
60% of my audience for uber.la still comes in through desktops. And if I didn’t update my information, it would be easy for me to look at my “typical” audience and think that mobile was less important.
BUT, two other blogs I work on, have a female-centric audience an the technology has flipped. 57% – 60% of my audience for these two blogs are coming through phones or tablets. WOW. I didn’t know it had shifted that far. I’m glad I use well designed responsive designs that have cogent mobile themes. I’m going to go check them a bit deeper and make sure I’m serving the mobile visitor.
Are you up to date on your mobile visitor mix? What’s your percentage? And how’s your mobile theme looking today?
This presentation is available as a single slide on Slideshare: How’s Are You Treating Your Mobile Audience?
John McElhenney
@jmacofearth (also seen on Google+: jmacofearth)
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