Just Click It; JAN 19, 2012: content marketing, facebook, meeting rhythm, SOPA wrap-ups, Dell Support

The open tabs of the day. The day after SOPA nearly freaked every student out when Wikipedia went dark. And we’re all still here working to make a living on the web. One more day, one more click, one more dollar. (Or a million clicks = one dollar, depending on your perspective.)

BREAKING STORY: Twitter Is Making A Gigantic Move (And Going To War With A Board Member) (Business Insider)
But just moments ago, Twitter announced it acquired Summify, a service that crunches Twitter and other social media sites and creates a personalized news digest based on that information.

Put Down the Pitchforks on SOPA (NY Times – Pogue)
In SOPA’s case, too, there are two groups. Some people are O.K. with the goals of the bills, acknowledging that software piracy is out of control; they object only to the bills’ approaches. //   But there’s another group of people with a different agenda: They don’t even agree with the bills’ purpose. They don’t want their free movies taken away. A good number of them believe that free music and movies are their natural-born rights. They don’t want the big evil government taking away their free fun.

The Day The Internet Struck Back (MediaPost)
This wasn’t just about the power of Internet companies; it was about all of us, using the technologies they created, pointing out the ludicrousness of both bills.

First…Forget the Competition (Millinnial CEO)
These words while small, represent a systemic organizational dysfunction that comes from paying entirely too much attention to what the competition is doing, and consequentially taking your eye off of executing your own strategy.

12 Elements Your Content Marketing Needs Now! (Heidi Cohen)
Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process.

20 Facebook Ad Metrics Marketers Should Know (Hubspot)
Reporting is a crucial part of Facebook advertising. That’s why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance.

Sheryl Sandberg on Facebook Culture: It’s in the Posters (Tech Crunch)
When asked what she’s most excited about, Sandberg says it’s the impact that Facebook can have on people’s lives. (Is it okay to have a crush on the ValleyGirl?)

Move Over, ‘American Idol’: Walmart’s the Next Reality Giant (Ad Age)
Walmart Stores is now trying its hand at producing a reality show — turning the intense competition to get products on its shelves into an online contest with videos and voting. (OPINION: UG! Really? Okay, let’s go follow @WalmartLabs and see what we learn of their experiment.)

Walmart Takes to Twitter with WalmartLabs

Ultrabook: The New Most Meaningless Word in Tech (Gizmodo)
“The Ultrabook” is less a thing than a marketing idea carefully baked by Intel: let’s spend hundreds of millions of dollars promoting a word (Ultrabook), and in turn, companies can use that word to sell thin, fast, light computers.

Why You Need to Establish a Meeting Rhythm (The Sales Blog)
No one wants to have any more meetings than is necessary, and especially meetings that don’t have a solid agenda and real and beneficial outcome.

Dell Tech Concierge (Dell.com)
Dell Tech Concierge technology is designed to monitor and maintain your PC’s performance and to identify and prevent system issues before they happen.

OPINION: Everyone is trying to get out of the PC business and into the services business. Dell is no different. They are not leaving the PC business, but they are trying to build more of a business into the support of the machines AFTER you buy them. Or even better, an insurance policy when you buy them that you might need to use if anything goes wrong. If nothing goes wrong Dell makes free money. If something goes wrong, you have insurance and assurance from Dell that you will be taken care of. Do you believe that promise? Is it worth $50 per month to your small business?

Entering the PC Services business for companies with 1 – 9 computers is a risky business proposition for Dell. And it’s actually a bit risky for the small business owner as well. Do you want to pay $600 a year to protect 5 pcs, or simply buy a new one with the $600 should one of them fail? I don’t like the second option, but you’ve got to decide if you want to pay for another computer NOW or LATER.

It’s kind of like leasing a car. You never really quit making payments on the car. That’s not the way I want to buy computers. And if Best Buy’s Geek Squad or Office Depot’s EasyTech are in the game, it’s an uphill battle for Dell to prove their service model has improved. I’m sorry, but Dell is not known for it’s kick ass tech support.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/just-click-it-22/

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