Just Click It; TUESDAY JAN, 24, 2012: SEOMOZ, twitter tools, content marketing ideas, good bosses pay off


The open tabs of the day threaten to overwhelm me.

6 Tools to Learn More About Your Twitter Engagement (KISSmetrics)
If you’re ready to dig into some great analysis of your Twitter world, then check out these 6 awesome tools that will help you learn how to get even more out of Twitter.

Why Appreciation Matters So Much (Harvard Business Review)
The single highest driver of engagement, according to a worldwide study conducted by Towers Watson, is whether or not workers feel their managers are genuinely interested in their wellbeing.

Google+ as the dark sideThe Role of Google+ in Marketing: Get Googled! (Candace Mountain)
Google+ may very well be the most important marketing tool at your disposal and knowing how to use it effectively is absolutely a priority.

The Moz Top Ten: What You Need to Know in the World of SEO (SEOMOZ)
Everything you have ever wanted to know about Google+ and SEO / 21 Tactics to Increase Blog Traffic (Updated 2012)

The real way to build a social network (CNN-Money)
Forget Dale Carnegie. He understood how important connections were, but missed out on the authenticity part.

5 Content Marketing Ideas Worth Stealing (jeff bullas)
Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.

McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories (Business Insider)
The burger company used a dangerously vague hashtag: “When u make something w/ pride, people can taste it,” McD potato supplier #McDstories // People took this hashtag and started talking trash.


OPINION: Tech marketing is not very interesting. By now most of you have got the computer you want, the tv you want, perhaps even the kitchen appliances you want. What more do you want? “Connections? Conversations?” With your tech company? I don’t think so. What you want is a way to connect better with people you know, want to know, and hope to know. Facebook and LinkedIN are about all we’ve got at this moment, but that could change in a hurry. The two hottest tech ideas in 2011 and rocking into 2012 will be two social networks your kids are probably on but you haven’t even heard about them yet. I’m going to preview them for you, so you can get up to speed. The post about them is forthcoming.

Go get your head around Pinterest. The digital pin board, bulletin board, sharing system that is beautiful and simple and growing into a social force to be reckoned with.

Then download the iPhone app Instagram. While it appears that this is merely another Flickr or Picasa, there is something here that sets Instagram apart. I’m still trying to figure out what it is, to be honest. But the growth again is staggering.

Understand social and you understand marketing in 2012 and up. Miss or merely dabble in social media and you are going to be paddling against current for the next 5 years. Your competitors are establishing social media practices and programs now. You can snooze and lose, OR you can fire your sleepy VP of Marketing and get some new visionaries who understands Pinterest, Instagram, the Siri-effect, etc. etc.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/just-click-it-23/

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