Just Click It; Social Business, Conversation Index, FourSquare, Too Much Listening Can Kill Your Business

(Collecting the most important stories in social media so you can digest them without having to hunt for them. Updated several times during the week.)

Report: The State of Inbound Marketing in 2012 (HubSpot)
SEO leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate. // 65% of B2B companies report that they have acquired a customer through LinkedIn.

Pinterest’s Potential Pitfall (Social Media Today)
It took Facebook 5 years to turn a profit, and almost 4 years for Twitter. The model? Ad revenue. It is no secret Pinterest will follow suit, the only question is how long before the network becomes so saturated with inauthentic material that it becomes irrelevant? What will stop Pinterest from becoming another hub of information overload?

Social Business Facts and Fiction (Prezel Logic)
The hubris around Social Business is scaling new heights these days, and yet in many ways the concept seems to be redlining to nowhere.

Is Social Media Becoming a Vast Wasteland? (Forbes – Shel Israel)
Companies with the largest online presence are messing with our personal data, traditional marketers are shouting messages rather than building relationships. Our social streams are being polluted by scammers, spammers, phishers, groupies and people who are not who they claim to be.

Pushy or Persistant: Is Their a Difference When it Comes to Salespeople? (InsideView)
I’ve found that when done right, clients want persistence because your helping them keep you top of mind. I can’t tell you the number of times I kept calling/emailing a client with no response, and then when we eventually connected they thanked me for staying on top of them.

Google+ Users Are Spending Less Time on Site, ComScore Says (Bloomberg Businessweek)
The company said last month that Google+ had topped 90 million members, more than double the amount in October. Still, its user base is dwarfed by Facebook’s 845 million-plus members.

Facebook Replaces Google as Feared Disruptor of Online Advertising (Ad Age Digital)
The chieftains of online advertising — Yahoo, Google, WPP — are convening in Miami, but the talk is about the company not taking the stage: Facebook.

Conversation Index presents surprising consumer insights (Bazaarvoice – congrats on the IPO boys!)
5.8 million data points from 210 countries. Real, actionable results.

Jimmy Webb and the Power of Storytelling for B2B Companies (The Customer Collective)
Social media and technology provide efficient ways for people to tell stories. But according to Dr. Pamela Rutledge, Director of the Media Psychology Research Center, “The human brain has been on a slower evolutionary trajectory than the technology. Our brains still respond to content by looking for the story to make sense out of the experience.”

Fish in SchoolThe School of Fishes and the Startup (barefoot ceo)
As an entrepreneur I know all too well how important it is to be passionate about what we do. However, when pitching to investors it is also very important to stick to the facts. Although we started our companies because we are wildly passionate about our jewelry and our widgets, the VC’s are simply looking at the bottom line.

The Oscars, “The Artist” and the Death of Your Business Model (Forbes)
The winning film this year is, in essence, a story about how technology killed a business model.  And, what is actually happening in the movie business is that new technologies are currently killing their business model.  The irony seems to be lost on the Academy, but it’s obvious to me.

Is Foursquare a Waste of Time? – Plus Infographic (Jeff Bullas)
Turning a game into a meaningful commerce platform that benefits retailers and B2C store fronts is what will make it a success in the future. It will also need a large participating community that connects consumers and retailers.

TEDxIowaCity – Dr. Terry Wahls – Minding Your Mitochondria (TEDx)
Dr. Terry Wahls learned how to properly fuel her body. Using the lessons she learned at the subcellular level, she used diet to cure her MS and get out of her wheelchair.

Content: Marketing’s Best Hope or More Hype? (Ad Age Digital)
Done Right, It Can Work Wonders; but too Many Confuse ‘Content Marketing’ With PR or Advertising

Dell is a PC company (for now): The numbers don’t lie (ZDNet)
In the fourth quarter, Dell’s large enterprise revenue was $4.91 billion. Of that sum, 43 percent was attributed to client—a word for PCs. That percentage works out to $2.1 billion.

GraphScience Debuts SocialEngine Facebook Ad Platform (All Facebook)
GraphScience says it has delivered more than four billion connections and generated return on investment of four to eight times per click-based conversion for its customer base. (Comment: Don’t you love press releases as news? 4 to 8 times per-click of… what?)


IN MY OPINION: I’ve been waiting for the case to really be made for the location-based app. I hate the generic check-in, “I am at McDonald’s” for example. I know some people love them. Some are newbies that haven’t figured out how to disable the auto-checkin function. But to be quite honest, I’ve never used FourSquare.

I almost signed up this Friday night with the offer for a free pint of beer at a local Irish pub. But even that, after I downloaded the app, I balked. Why do I want to do this? To give the bar some additional demographics? To give my email to a marketing campaign from them or other FourSquare-empowered businesses?


So the man who wrote the book on it, Geo-Location Marketing for Dummies has yet to make the proper case in 200 words or less. And I suspect it’s not because he doesn’t have the ideas and the case studies. I’m guessing the proof is in the pudding. And as huge retailers like Target and McDonald’s begin winding down their “social media experiments,” I think the location apps are going to be an easy cut. Coupons, maybe not so much, but I HATE them too. All this to say, I don’t “know” what I’m talking about, I’m merely voicing my opinion. I can do that.

Checking Out!

@jmacofearth (also seen on Google+: jmacofearth)

Leave a Reply

Close Menu